Key Accounts Management Training- Maximise the Profitability of Your Accounts by Building Strong & Long Lasting Relationships
Derrick Bradley
Key Accounts
Management Training
Prioritise, Plan, Manage & Maximise the Profitability of Your Accounts by Building Strong & Long Lasting Relationships
Venue: Rainbow Towers Hotel
Date: - 29 April 2022
Time: 0830 – 1600 Hrs.
Investment per delegate - US$120 or ZIM$ - inclusive of pre training calls/visits/report, tea/coffee on arrival, mid-morning tea/coffee with sandwiches, buffet lunch, drinks, cordials, afternoon tea/coffee, certificate
Who will benefit from attending? Account managers, Key account managers, Relationship managers, Client relationship managers, Customer success managers
What will you benefit from the training?
· Understand what it takes to move from supplier to trusted advisor and partner status with your clients
· How to create a toolkit of relationship building skills and techniques
· How to run an account review meeting with your clients
· How to establish your objectives for each of the accounts that you manage
· How to calculate the potential of each account
· Working out a relationship and communications plan for each of your accounts
· Account planning – devising a revenue generation plan for each client
· How to create a multi-level influencing strategy for other areas of their business
Training Agenda
Introduction & Objectives
Account Management – What Does It Take To Succeed?
· What’s the definition of account management within your business?
· What’s your role as an account manager?
· The skills, knowledge and behaviours you need to be successful
Account Analysis & Prioritising – Who & What Comes First?
· Maximising business opportunities – how to research, gather intelligence and analyse your clients for revenue potential
· Investment versus return – work out who to spend your time on and what the pay-off is
· SWOT analysis on your client accounts – strengths, weaknesses, opportunities and threats
Planning Your Account Strategy
· Creating your hit list based on account potential
· How to develop an account over the long-term
· Setting goals for each account – short, medium & long term
· Creating an account “touch point” strategy – face to face, telephone, email, social media
Managing the relationship
· Account mapping – how to create the structure of each account – decision makers, influencers etc.
· How to structure and run an account review meeting
· Influencing multi-level contacts of an account
From supplier to partner
· Understanding the transition from supplier to partner status
· The Trusted Advisor – how to add value over and above what you sell
· Managing the “in-between time” – how to stay in contact without bugging your clients
To register
Call/text/WhatsApp 0774605340, Email: trainingdyna...@gmail.com, trainingdyna...@yahoo.com,