Key Accounts Management Training- Maximise the Profitability of Your Accounts by Building Strong & Long Lasting Relationships

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Derrick Bradley

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Apr 18, 2022, 3:12:12 PMApr 18
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Key Accounts Management Training


Prioritise, Plan, Manage & Maximise the Profitability of Your Accounts by Building Strong & Long Lasting Relationships

 

Venue: Rainbow Towers Hotel

 

Date: - 29 April 2022

 

Time: 0830 – 1600 Hrs.

 

Investment per delegate -  US$120 or ZIM$ - inclusive of pre training calls/visits/report, tea/coffee on arrival, mid-morning tea/coffee with sandwiches, buffet lunch, drinks, cordials, afternoon tea/coffee, certificate

 

Who will benefit from attending? Account managers, Key account managers, Relationship managers, Client relationship managers, Customer success managers

 

What will you benefit from the training?

 

·       Understand what it takes to move from supplier to trusted advisor and partner status with your clients

·       How to create a toolkit of relationship building skills and techniques

·       How to run an account review meeting with your clients

·       How to establish your objectives for each of the accounts that you manage

·       How to calculate the potential of each account

·       Working out a relationship and communications plan for each of your accounts

·       Account planning – devising a revenue generation plan for each client

·       How to create a multi-level influencing strategy for other areas of their business

 

Training Agenda

 

Introduction & Objectives

 

Account Management – What Does It Take To Succeed?

·       What’s the definition of account management within your business?

·       What’s your role as an account manager?

·       The skills, knowledge and behaviours you need to be successful

 

Account Analysis & Prioritising – Who & What Comes First?

·       Maximising business opportunities – how to research, gather intelligence and analyse your clients for revenue potential

·       Investment versus return – work out who to spend your time on and what the pay-off is

·       SWOT analysis on your client accounts – strengths, weaknesses, opportunities and threats

 

Planning Your Account Strategy

·       Creating your hit list based on account potential

·       How to develop an account over the long-term

·       Setting goals for each account – short, medium & long term

·       Creating an account “touch point” strategy – face to face, telephone, email, social media

 

Managing the relationship

·       Account mapping – how to create the structure of each account – decision makers, influencers etc.

·       How to structure and run an account review meeting

·       Influencing multi-level contacts of an account

 

From supplier to partner

·       Understanding the transition from supplier to partner status

·       The Trusted Advisor – how to add value over and above what you sell

·       Managing the “in-between time” – how to stay in contact without bugging your clients

 

To register

Call/text/WhatsApp 0774605340, Email: trainingdyna...@gmail.comtrainingdyna...@yahoo.com,






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There's a way to do better... find it.
  
Thomas Alva Edison (1847-1931) American inventor.


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There's a way to do better... find it.
  
Thomas Alva Edison (1847-1931) American inventor.
2022 KEY ACCOUNT MANAGEMENT SEMINAR.pdf
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