MANAGING PR PRTFOLIO IN CORPORATE AND GOVERNMENT ENVIROMENTS CONFERENCES 8-10 MAY 2013 HARARE

[ad...@powercenterzim.co.zw]

Preparing You for the Changing World of Media and Public Relations

Course Overview

Good PR is about making sure that the right people - customers, opinion formers, and key stakeholders - have the right information about you, your organisation, your services and / or your products.

It is also about ensuring that inaccurate or inappropriate information about your business is kept out of the public eye.

The digital world has caused significant shifts in how organizations communicate both internally and externally. So much so that the Public Relations Society of America is currently in the process of modernizing the definition of PR, which hasn’t been changed since 1982.  You need to be prepared for the rapid transformation taking place.

Today, you have to embrace all of the opportunities offered by new media — without forgetting that more traditional public and media relations strategies can still be very effective. Not only that, but you must understand how each approach can augment the other.

 

1.   Public Relations & Communication – The profession – where to?

Many questions arise about the credibility of our profession – the standards, the ethics, the entry levels,

·          Principals of Design and layout

·         Be able to decide on the purpose of the design

• Ways of organising the information
• Ways of ensuring readers' attention
• Understand the elements of design – for example, colour, balance and contrast
• Be able to apply the elements of layout to various media
• Gaining tips for web design

2.   Towards 2015 –Global trends and issues in public relations & communication

Marketing and Internal Communications - WHERE DO I BEGIN IN PLANNING AND IMPLEMENTING AN INTERNAL COMMUNICATION STRATEGY? The basic theory of internal communication

• The importance of internal communication in creating employee commitment
• The design of an internal communication strategy
• Implementing and measuring the internal communication strategy

3.   Design And Layout

• Be able to decide on the purpose of the design
• Ways of organising the information
• Ways of ensuring readers' attention
• Understand the elements of design – for example, colour, balance and contrast
• Be able to apply the elements of layout to various media
• Gaining tips for web design

4.   Proofreading and editing for public relations and communication professionals

• Be aware of the most common typical writing errors
• Understand the concept of Readability Ease Testing and the 'know-how' to apply it constructively
• Understand the different levels of editing
• Manage the editing process step by step
• Understand the responsibilities of the proof reader
• Use proofreading marks

5.   Intellectual property

• What is intellectual property?
• Why is it important?
• How does intellectual property impact on the public relations and communications industries?

6.   Getting ready for a digital presence The digital world has caused significant

 shifts in how organizations communicate both internally and externally.

·         Developing your digital strategy Social truly defines both our professional and personal brands, and the confluence of marketing and communications within business are reflective of that ethos

·         Implementing and Managing your digital plan

·         The digital landscape and the digital audience - You need to be prepared for the rapid transformation taking place!

·         Making a PR Campaign happen - What key advice would you give to those who are up and coming in the industry?

·         When to hold a Press Conference - A press conference is not an easy event, or a casual one. It's a big production and  should only be saved for big issues

What you will walk away with:

v  Insider knowledge directly from journalists and bloggers about how to reach them and get your story heard

v  Indispensable press release optimization tips

v  In-depth cases studies featuring the best PR and CSR campaigns of the past year

v  How to pick the right metrics to fit your specific business objectives

v  How to harness the power of influencers to spread your message

v  How to drastically affect SEO

v  How to create content that is king and literally become your own media channel

v  Understand  the importance and value of intellectual property and how it relates to their

v  How to Develop your  digital strategy and define  both our professional and personal brands

v  Company & Product Launches - selecting venues, organising guest lists, creating media coverage - ensuring the right interest in your latest venture.

v  Corporate PR Strategy and Media Relations  when and when not to

Full info please email trai...@waterfrontconferences.co.za