Fwd: Can managing your brand help you survive tough times? - Small NGOs Group

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-----Original Message-----
From: Bond <gro...@bond.org.uk>
To: undisclosed-recipients <undisclosed...@bond.org.uk>
Sent: Tue, Jun 4, 2013 2:35 pm
Subject: Can managing your brand help you survive tough times? - Small
NGOs Group



Bond Small NGOs Group
Message to group members
Can managing your brand help you survive tough times?

Dear All,

Research with large charities has shown that effective brand management
can increase income and supporters, and help charities stand out from
the crowd - all critical in tough times.
A new study supported by Cass Business School and the Centre for
Charity Effectiveness is investigating if and how brand management in
small charities (those with an annual income of £1 million or
under) can achieve similar benefits.
Please take 15 minutes to contribute to this study and receive a free
copy of the resulting brand management guide for small charity managers
and trustees. https://www.surveymonkey.com/s/smallcharitybranding
Best wishes,
Boris

(Posted by Boris Wolf (Bond))