AVATAR

[jonathan zap]

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I’m deviating from my usual once-a-week-on-Fridays mailing schedule to make a time-sensitive recommendation that everyone prioritize seeing the 3D IMAX version of Avatar.  This was a life changing experience for me and the three friends that were with me yesterday.  This is a time-sensitive priority because once this film leaves the big screen you’ll be able to see it at home, but not in the venue that gives it overwhelming power---3D IMAX.  This opportunity represents the most potent attempt in human history to (without psychotropics)  give you the sensory impact of experiencing another world.  Although Avatar represents a key, watershed event in the history of cinema, it may be many years before someone else is able to get a budget this size (approximately 300 million) and a thousand skilled people from several special effects studios to pull something like this off again. The 3D IMAX experience is so immersive that it creates a real participation mystique with another brilliantly realized world.  Forget the trailers and any reviews.  The trailers didn’t impress me at all, quite the opposite, because they are flat low-res representations of something not meant to be perceived that way.  The medium is the message, but so is the content of the story properly understood.  Avatar is the most impressive sensory experience yet created of what it would be like to break out of the oppressive, monotonous  one psyche/one body rule that currently dominates life here on the Babylon Matrix.   Notice that I’ve been careful to add the word “sensory” to my descriptions.  The Ring triology and the Dune books are far more powerful evocations of the fully realized cultures of other worlds, but they are not sensory except in your ability to convert words into sensations.  No question, but the 3D IMAX format is giving you the most sensory information about a world that is currently possible, and this film advances the leading edge of that possibility very dramatically.  Don’t miss this opportunity, because there is nothing even currently in the works, as far as I know, that is going to equal it.

 

Thanks,  Jonathan Zap

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