Amazon Brand Analyst

[Assunta Gergely]

Youmust create an Amazon developer account in order to publish an app in the Appstore. If you already have an Amazon.com account but not an Amazon developer account, you can optionally sign in with your Amazon.com account. The Developer Console automatically creates a developer account using your Amazon.com email address, and the two accounts are tied together and synced. When signing in, you are prompted to complete the registration profile pages in the Developer Console.

You're prompted to enter a One Time Password (OTP) sent to the email address you provided. (If this One Time Password dialog doesn't appear, your corporate VPN might be blocking the page. Try disconnecting from VPN.)

You're now signed in to the Developer Console and presented with a Developer Registration screen. Complete the information fields in the Developer Details and Contact Details sections.

When you later publish an app, you'll have the option to associate the Contact Details here for your App Details page in the Appstore listing. You can also supply different contact details when you publish your app. On your App Details page, the email address and company site appear in a "Developer info" section, while the "Developer/Company name" appears below your app title.

Most of these fields are basic information fields that you can update later as needed. However, the Developer/Company name field cannot be edited after you click Submit (except by filing a support case).

The first user associated with the Developer Account is considered the owner and retains full rights to administer the developer account. Additional users can be invited to have access to the developer account (see Add users to your organization's developer account). Invited users will have the rights associated with the roles assigned to the user.

You can change accounts by clicking your initials in the upper-right corner and selecting another account. For example, in the following screenshot, "Lucy Smith" has two accounts: Lucy's Apps and ACME Apps. "Lucy's Apps" is her own account for which she is an administrator. "ACME Apps" is a corporate account in which she is a developer.

If your company has multiple users who work on app development and submission, you can give them access to your company's account. You can also assign each user a role that limits their permissions within your account. As an account owner, you are responsible for all activities that occur under the accounts you authorize.

Type the user's email address and select his or her role. Four options are available, each with unique permissions. Choosing the correct user permissions for each user allows the account owner to control what each user can see or do in the company's developer account. Available roles are as follows:

After you add a user, the Developer Console sends an email invitation to the user. The email comes from mas-devport...@amazon.com and is titled "Amazon Developer Program Invitation from ". The invited user clicks a link in the email to sign in to the Developer Console.

After the user accepts the invitation, their profile is added to your company's account. Now when the user logs in, they see the same apps and other information as you (depending on the role you assigned to the user). For more details, see Switching Between Accounts.

The user needs to accept the account invitation via the emailed invitation link; this link redirects your new user to the Developer Console to complete the user creation process. Your new user should not go directly to the Developer Console to register, as this might create a separate developer account for the user.

Amazon sends email to only the address associated with the account owner when corresponding with you about your app's status. When you set up a new Amazon developer account, you are the default account administrator and the designated owner for the account. You can add other people in other roles to the account, such as analyst, developer, or marketer. You can also add other administrators.

Although any developer or administrator can submit an app, Amazon sends correspondence to only the email address associated with the account owner. That means Amazon does not send messages to the email account associated with the person who submitted the app, unless it's the same as the account owner's email. To confirm the account owner email address, anyone with administrative permissions can go to Settings > User Permissions and review the Roles column. The account owner is indicated as "Administrator (owner)".

To change your contact information, sign in to the Developer Console, go to Settings > My Account, and then click Edit to change your name, email, phone number, or password. If you do not have administrator permissions, ask the account administrator to make the changes.

Your account contact information isn't necessarily the same as your app's contact information. When you submit an app, the Upload Your App File screen lists the contact information for the app. There's an option to use the same contact information as your account.

At times, Amazon teams might need your customer and vendor ID in order to give access to certain programs or documentation pages using an allow list. You can find your customer and vendor ID by doing the following:

You will be logged out of your account. All additional user profiles linked to your account (under Settings > User Permissions) will be notified of the account closure via email.

If your apps allow in-app purchases, the ability to purchase is not automatically suppressed. Your existing customers can continue to make new purchases and use existing ones. For recurring subscriptions, Contact Us to cancel all active subscriptions and refund customers on a pro-rated basis.

The analyst will continue to monitor student loan impacts on the beauty category, a likely increased promotional intensity Y/Y, and prestige brand additions on Amazon.com Inc (NASDAQ:AMZN), with L'Oreal Co (OTC:LRLCY) moving more aggressively on the platform.

On the guidance front, the analyst expects ULTA to maintain the FY23 guide, even with any potential Q2 upside, amidst a more uncertain 2H with the pending student loans restart and the typical conservative nature of the management team.

Compared to Shein, Temu is brand new. It was founded in 2022, while Shein was founded in 2008. Together, both have become formidable competitors in the fast-fashion space over the last year. Shein reportedly confidentially filed an IPO last month with an attempted $90 billion valuation (albeit down from its $100 billion valuation in April 2022), while analysts expect Temu to generate more than $16 billion in revenue this year.

Besides the cost of goods, one way Shein and Temu have gained momentum is by taking advantage of social media trends. Because they add hundreds of items to their sites every day, Shein and Temu can jump on the newest styles or products trending on TikTok and Instagram. Today, Shein accounts for 42% of products listed under the TikTok hashtag #hauls, according to WWD.

Amazon has been shoring up its highly lucrative ad business for a post-cookie world for years. Despite Google's sudden announcement that it plans to keep third-party cookies, after all, Amazon still stands to seize on Google's share of digital advertising.

3a8082e126