UK: Industry-backed healthy eating program started

[Shweta Khandelwal]

Really doubt if this is a genuine effort (hope so!!) or just another way to improve their image and fool people - some how i cant bring myself to completely trust their objectivity and "caring for people attitude" more than their urge for profit-making at any cost....!!


FYI
Millions of people will receive vouchers for discounts on healthy food under a new a plan to promote healthy eating. The industry-financed plan will provide US$390 million worth of vouchers from companies such as Kellogg, Unilever, Nestle, Mars, Warburtons, Bird's Eye, and Asda. Health officials say this program is a good example of how government, media, and industry can work together to help families be healthy, while critics are skeptical of the motives of the food companies in sponsoring the program. Reuters.

http://www.reuters.com/article/idUSTRE7010ZZ20110102?feedType=nl&feedName=ushealth1100


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Best Regards
Shweta