Fwd: $5 Unlimited Cup Day-March 21st 2017 ALL DAY
YL@FH_DelMar
Hi Team,
Pls. read below info about upcoming promotion. Sam & Tina pls consult amongst yourselves and assume the most suitable roles covering all functions, so we have a smooth event that day.
Thanks,
Looking forward to your cooperation
anitha
From: "Anitha Chidambaram" <anitha.ch...@gmail.com>
Date: Mar 14, 2017 3:55 PM
Subject: Fwd: $5 Unlimited Cup Day-March 21st 2017 ALL DAY
To: <yld.d...@gmail.com>
Cc:
---------- Forwarded message ----------
From: "Tom Cooper" <Tom.C...@yogurt-land.com>
Date: Mar 14, 2017 12:14 AM
Subject: $5 Unlimited Cup Day-March 21st 2017 ALL DAY
To: "Tom Cooper" <Tom.C...@yogurt-land.com>
Cc:> Hello everyone and thank you for supporting the $5 unlimited cup day promotion! This promotion is an opportunity to build individual store and brand awareness in your community. It will bring in first time guests and it is our opportunity to provide them with exceptional service and turn them into loyal guests. It is also a way to remind our existing guests how much we value their patronage!
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> To assist with operational and marketing planning of the $5 Unlimited Cup Day, the following timeline provides check points and best practices that will create awareness and support the execution of the event.
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> Now until the event:
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> GET YOUR TEAM MEMBERS INVOLVED IN THE EVENT
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> · Check if you have $5 cup POS key (all stores should have a $5 cup key). If you do not please notify your FBC by 3/15
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> · Review Implementation Guide / Train Team Members
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> · Order 3oz or 5oz coupons from Proforma
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> · Download the $5 unlimited cup graphics from Proforma (https://proformaprostores.com/Login) with your store specific info.
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> SCHEDULING
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> Remind Team Members of the importance of the event and why your store is participating. Proper uniforms and everyone in their assigned area for the event will help ensure success.
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> HOW MANY TEAM MEMBERS SHOULD BE SCHEDULED?
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> We recommend scheduling at least 2-3 Team Members for the day shift and at least 3-4 Team Members for the evening shift.
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> Team members should be assigned the following roles: Greeter, Lobby Ambassador, Cashiers, Topping Bar, Runner, Full Circle Service
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> One Week Prior the Event:
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> ORDERING (order enough for a $4000 day)
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> “ Order 1 case of 8oz cups (same as catering cup)
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> “ Fresh Fruit (alert vendor ASAP) – receive larger shipment as close to the event as possible
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> “ Yogurt (2-3 days prior to event) – allow time to properly thaw the product.
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> “ Dry toppings (anytime) - keep in the original sealed box or use them as close to the event as possible
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> “ Promote your event - distribute fliers, email your RR member, post on social media (more details below under “marketing timeline” section)
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> TRAINING
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> It is critical to your event’s success that every member of your staff is well trained in the following areas:
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> · What is $5 unlimited cup day – It is a day to build store and brand awareness in your community. It will bring in first time guests and it is our opportunity to provide them with exceptional service and turn them into loyal guests. It is also a way to remind our existing guests how much we value their patronage!
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> · Greet and let guests know about the promotion when they enter the store!
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> · Real Rewards Registration
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> o How to log on to the website
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> o How to sign up
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> o Benefits of the program
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> · Flavor Profile of Yogurt/Toppings
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> · Full Circle Service
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> · Guest Service – greetings, engagement with guests, real rewards
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> · Review bounce back coupons
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> MARKETING TIMELINE
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> · Order 3oz or 5oz coupons from Proforma as bounceback coupons to hand out on the day of your event
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> · Go to Proforma and download the $5 unlimited cup graphic (www.proformaprostores.com/login)
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> o They are located on the 4th page of Local Store Marketing Tools or you can search in the search field, “$5 Unlimited Cup”
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> o You can use these graphics for both email and social media posts
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> o To convert PDF files into JPG, you can use this site: https://docs.zone/pdf-to-jpg
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> 3/13
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> · Print and hand out 4-up fliers to guests, and also distribute outside your four walls
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> o The 4-up fliers will be emailed to you by your FBC
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> · Schedule two Real Reward emails: 1) first email should be scheduled for 3/14 (between 8am-2pm PST), 2) second email should be scheduled for 3/20 (between 8am-2pm PST)
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> o You can schedule these emails through the LSM Email Tool located on the Paytronix site: www.pxsweb.com
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> 3/15-3/18
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> · Post FB graphic and boost using FB Ad Guide
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> 3/21
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> · Post FB graphic in the morning as a reminder
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> Day of the Event:
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> MORNING OF THE EVENT
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> · Plan and prep for a busy day ($4000)
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> · Fill all Yogurt machines to ensure proper quantity during the event.
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> · Prepare additional Cambros with fruit and dry toppings, available for easy exchange during peak periods of the event.
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> o Prep more of your popular toppings, such as strawberries
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> · Increase preparation of popular items such as gummy bears and strawberries in your topping bar.
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> · Place 8 oz cups at the cup station. We recommend that the 16 and 24 oz cups be removed and placed near the cash register area to avoid confusion but keep accessible for guests who wish to purchase larger size.
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> · Have bounceback coupons ready to be handed out to participating guests
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> · Compliment guests’ creations and encourage them to share on social media
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> *All toppings should be available to provide a Full Yogurtland Experience to potentially NEW Guests!
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> FAQ’S
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> Q What if the guest does not want 8 oz promotional cup?
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> A They can use a 16 or 24 oz cup and should be charged regular price.
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> Q What if the 8 oz cup price is less than $5?
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> A Guest should be charged the lesser amount.
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> Q Is the $5 cup taxed?
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> A Proper tax must to be applied for Dine-In.
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> Q What are the event hours?
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> A The $5 unlimited cup is an all day event.
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> Q I want to boost my post on FB but have not received the FB Ad Guide.
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> A Please reach out to your FBC to receive the guide.
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> Q Which stores are participating in this event?
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> A This was an initiative lead by NorCal, OC, IE, OC, SD, AZ, Dallas collectives. The list of participating stores can be found here: yogurt-land.com/unlimitedcup ***Page may not be available until the end of the week****
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> Thank you!
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> Regards,
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> Tom Cooper
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> Franchise Business Consultant
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> 17801 Cartwright Road
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> Irvine, CA 92614
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> Cell: 949-344-9206
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> tom.c...@yogurt-land.com
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> Oracle - 800-937-2211 for POS System Issues
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> Merchantlink -301-562-5001 for credit card issues
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> Paytronix - 617-649-3300 for Gift Cards / Rewards
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