(*) Read Thriving in the Healthcare Market: Strategies from an Industry-Insider for Selling Your Product (HIMSS Book Series)
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"Interesting, engaging and informative with good examples. As Chief Medical Officer of a biotech startup that has to sell into the C-suite, I will be buying copies for our entire sales team."Bob Lubitz, MD, MPH, FACHE, MACPChief Medical Officer, 3Oe Scientific, Inc.At 18% of GDP, healthcare represents a hugely attractive market for suppliers and vendors. This sector requires support from dozens of entities: legal services organizations, design and construction companies, pharmaceutical suppliers, utilities companies, information technology vendors, food services suppliers, consulting firms, medical equipment manufacturers, and many others. Although many of the standard business dynamics apply to healthcare, numerous quirks make this field unlike any other. Every company offering products to hospitals, physicians or any other healthcare organization will greatly benefit from understanding the industry's 'psychological climate.'?Just having a great product or service does not guarantee