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If you are looking for a book to give you all past, present, and future answers to your PPC questions? PPC Ponderings isn?t for you. Of course, no book has that ability since Digital Marketing, and especially Paid Search Marketing like Google Ads and Microsoft Ads changes constantly. If on the other hand, you are looking for a book that will feel more like a conversation about key aspects of marketing, not to force-feed you answers, but walk you through how to think about PPC Marketing?s most important discussions, then you may just love this book.