The Culture of Connectivity: A Critical History of Social Media Book in pdf
The Culture of Connectivity by Van Dijck is a short book by Josef V. de Boer, published by Oxford University Press in March 2021 focusing on the history and culture of social networking platforms. The author examines the early histories of five popular social networking platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia. The book describes how these early platforms shaped and continue to shape our online and offline culture - from the evolution of blogging to the viral nature of the Web 2.0 phenomenon. The author's discussions focus on how these earlier platforms gave rise to the social networking sites we have today, as well as how these sites can be used to enhance our social and professional lives.
The key sections of this book include an introduction to the definitions and history of social network services, a description of social networking, the history of social bookmarking, and the development of Twitter. The second half of the book describes different types of social networking, such as multimedia, social networking, video, and crowdsourcing. The authors then describe various applications that use the technologies described in the book, as well as the history of social networking. The final chapter looks at how these applications are influencing social media marketing strategies and Internet law.
The Culture of Connectivity by van Dijck presents an engaging overview of the history and development of social networking technologies. The book provides an accessible introduction to the technologies and their various pros and cons. The book ends by briefly examining the implications of new media for the law and the media. This book is an excellent primer on the history of social networking.