I tried this "Cholesky Facotrization" type constraint approach for enforcing a psd condition, and the non-convexity presents a challenge to solvers.
An alternative approach, which worked much better for me, but which I don't think is doable in YALMIP due to lack of eigenvalue support (but Yohan can correct me if I am wrong), is to use a constraint on min eigenvalue of the matrix which is being constrained to be psd. Even though the constraint is non-differentiable at a repeated eigenvalue, I have used this approach very successfully with KNITRO on several problems, and in principle it should work as well with FMINCON, although FMINCON does not necessarily deal as well with it. That said, the non-differentiability of the eigenvalue constraint could potentially cause difficulties in some problems, even though not in mine. I believe you can use U*U' as the gradient of the min eigenvalue, where U is a unit-length eigenvector corresponding to the min eigenvalue of the matrix being constrained to be psd; however, as I stated, this gradient is not correct (doesn't exist) if the min eigenvalue is repeated, nevertheless, it seems to work on mine (and many problems) by just blasting through it. This approach can be used for LMIs or BMIs.
If instead, one wishes to constrain a 2-norm to be <= some value, then a similar approach can be taken by constraining the maximum singular value (i.e., 2-norm) to be <= some value, and then the gradient would be U(:,1)*V(:,1)', where U(:,1) and V(:,1) are respectively the unit length left- and right-singular vectors corresponding to the largest singular value from the SVD of the matrix being constrained. In MATLAB, the U and V from [U,S,V] = svd(matrix being constrained).
It seems to me (as a naive outsider) that YALMIP could be extended to deal in such a manner with eigenvalue and 2-norm, although maybe a warning should be provided, as it technically violates "the law" to use the gradients I have shown. This would allow this approach to be used with YALMIP as a front-end to KNITRO, FMINCON, or similar interface solvers.