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Netflix is also making basic plans unavailable to new customers in several countries, including the UK and US. Basic plans in those countries have now been replaced with standard subscriptions with ads. Ad-supported plans are much more affordable, costing 4.99 per month in the UK and $6.99 per month in the US.

Please note: the prices included in our study are the base price as advertised by Netflix. They do not include the various taxes and other charges users may face. We are aware that several countries, including Argentina, have these charges but our study focuses on the price charged by Netflix.

Second, we evaluated the cost per month in each country and how these shape up against others (based on current exchange rates at the time of writing). We have also analyzed the 13 countries with ad-based subscriptions (Australia, Brazil, Canada, France, Germany, Guernsey, Italy, Japan, Mexico, Spain, South Korea, UK, and US) separately to see how these plans compare.

At the other end of the scale are a number of African and European countries and Fiji where none of their plans are cost-effective, despite recent library growth across the majority of these countries. This is due to extortionate monthly costs (Liechtenstein and Switzerland) or library sizes that are more than three times below average (Zambia, Seychelles, Uganda).

The homeland of Netflix itself, the US, also features as one of the least cost-effective countries across all of its plans. This is, again, due to its average library size and above-average monthly costs. It ranks as the eleventh, twenty-first, and seventeenth least cost-effective country for its basic, standard, and premium plans respectively.

One of the biggest advantages of streaming platforms over standard TV channels is their lack of adverts. So are the cheaper plans with ads on Netflix worth it? And do they offer the best value for money when we compare them to basic plans without ads from around the world?

It probably goes without saying that all 13 countries save a reasonable amount of money per title when opting for the standard plan with ads. But as the above table demonstrates, some get a better deal than others.

One of the most expensive countries, Guernsey, saves the most per title when choosing the standard with ads plan (saving nearly $0.0018 per title), while Brazil (which boasts the most cost-effective standard with ads plan) saves a fourth of what Guernsey users do.

Here we can compare all of the countries Netflix is available in (245 in total) to see which countries pay the most and least for their subscriptions on a cost-per-month basis. We can also see just how the recent price hikes and cuts have affected these costs.

The basic subscription tier lets you stream content in 720p HD on one device at a time. Both standard plans (with ads and ad-free) support 1080p full HD streaming and up to two devices at once. Only a premium subscription allows you to watch Netflix in 4K UHD on four supported devices at a time.

Netflix discontinued the Basic plan in some countries (including the US and the UK) as part of its efforts to adapt to the latest market trends and enhance its service model. The strategy is aimed at simplifying the subscription offerings and encouraging users to opt for other plans like Standard with ads or Premium, which provide more features or content. Obviously, these plans bring more financial gain to the company too.

In 2023, Netflix lost customers. During the second quarter of the year, the company reported a loss of approximately 970,000 subscribers. This was the largest quarterly subscriber loss that Netflix experienced since it launched. The good news for Netflix is that this loss was less severe than expected. Netflix had initially projected that it was going to lose 2 million following unexpected growth caused by the pandemic.

During the early phase of the pandemic in 2020, Netflix gained nearly 26 million subscribers in the first half of the year. Following this explosion, a readjustment was always expected and the fact that it lost 1 million fewer subscribers than predicted actually demonstrates impressive retention.

Yes, Netflix content is different in every country. This is due to licensing restrictions. As such, you may find that when you travel abroad on vacation, you can no longer stream some TV shows and movies. This is one of the reasons why we recommend you use a VPN to securely access your Netflix account as normal.

While Netflix did used to offer free trials, this is unfortunately no longer the case. Its cheapest plan is Standard with ads which costs $6.99 a month in the US (prices vary by country). The Netflix password-sharing crackdown means that getting free Netflix from a friend or family member is no longer on the table either.

With the exception of the basic tier, all Netflix plans support at least two devices at a time. So you may be able to get Netflix for free if you live with someone who is happy to share their subscription.

Yes. If you are an expat or somebody who is living abroad for work or studying, you can easily take advantage of cheaper Netflix prices back home. As you already have a valid payment method in your home country, it is extremely easy for you to connect to a VPN server in your home country to purchase a cheaper subscription.

For this reason, it is a good idea to check the difference in cost between where you are now and your home country. If you are visiting the UK, the US, or some other country where Netflix is expensive, the savings could be pretty decent. Netflix might require a local form of payment.

The only caveat to all of this is that using a VPN to buy a cheaper Netflix subscription is technically against the terms of service. So, doing so, even if you are only living abroad because of your studies is technically a breach. For this reason, you should remember that you always use a VPN at your own risk and Netflix withholds the right to cancel an account if it believes its policies were breached.

There are no two ways about it: Netflix has had a tough year but is still absolutely dominating the streaming video market. According to the Q2 2022 figures, Netflix now has approximately 220 million global paid memberships, and remains the largest premium video on-demand service in the world.

For perspective, Netflix competitor Hulu ended Q2 of 2022 with 45.6 million subscribers in total. While researching the use of VPNs to securely access Netflix, we struggled to find a really comprehensive source of Netflix statistics, facts, and figures so decided to compile our own.

Initially, Netflix only received $2 million in venture capital funding during its Series A funding round from Reed Hastings. Just three years later, during its Series E funding round, it only raised $50 million with three backers.

Now the company is raking in almost $8 billion per year (2022), with estimated operating profits of $5.9 billion. These are impressive figures, however, it is worth noting that the expansion of Netflix is now slowing with the company beginning to lose customers en-masse to its rivals.

The company began offering a subscription-based DVD-by-mail service in 1999. In 2000, Netflix began using a combination of collected big data and analytics tools to recommend videos for users to rent.

After reaching 4 million subscribers in 2004, and realizing the potential higher-bandwidth internet could provide, Netflix launched online video streaming in 2007 alongside its dominant DVD-by-mail option.

Netflix officially branched out to international markets in 2010 with its Canadian launch. 2011 marked a major year for Netflix as the streaming service dove further into the international market, launching in Latin America and the Caribbean. Netflix finally migrated to Europe in 2012, officially becoming available in the UK, Ireland, and Nordic countries.

Netflix continued its march across the globe in 2015, finally launching its service in Australia, New Zealand, Japan, and other locations. As of 2022, Netflix is available worldwide except for a select few countries.

Even as Netflix was available worldwide, the company began to aggressively crack down on region hoppers. On February 29, 2016, reports began rolling in that the streaming service was blocking virtual private networks (VPNs) and other proxy services.

In 2021, Netflix massively extended that record by gaining 129 nominations; of which it won a staggering 44 awards. This set the Emmys record for most wins in a single year, which had previously been held by CBS since 1974.

In a letter to shareholders, Netflix revealed that it had gained an additional 15.77 million subscribers in the first quarter of 2020 alone as billions of people around the world were forced into quarantine and social distancing.

According to statistics from 2019, Netflix viewers across all of its available countries watched around 164 million hours per day of content. Netflix has not released similar numbers since 2017 but has started releasing total viewing stats for select original content.

While Netflix is available in almost every country in the world, its home base is still its most important one. Of the 220 million Netflix subscribers, more than 73 million are in the United States and Canada, with the US leading the pack.

North America has generated paid subscription revenue of $3 billion, which is around 45% of worldwide revenue. In Q2 2022, the average monthly revenue per paying subscriber differed by region as follows:

In May 2020, 55% of surveyed users said they would be willing to pay more to use the service. This is a rise of 8% since December 2019 when 47% of users reported they would pay more than they currently do.

Although the company earns billions each year, its net income in 2019 was small as most of that money went right back out the door. Netflix had a negative free cash flow of $3.3 billion in 2019. However, it saw a positive free cash flow of $1.9 billion in 2020. The company stated it planned to be cash-flow neutral in 2021 and cash-flow positive every year after that.

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