Geico 2005 Commercial

[Odon Irving]

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CBS News' Michelle Miller recently sat down with the team at The Martin Agency that created the ad focused around a pretty absurd concept: a talking camel annoying his colleagues by reminding them what day of the week it is.

Sean Riley, a creative director at the Martin Agency, Riley came up with the initial idea. "We were sort of focused on, let's do something in the office, let's do something you know that's surprising," he said. "And I think I said camel, and then it just kind of went from there."

Molly Souter was the executive producer of the spot. Wade Alger oversees the Geico account. Alger said, "There was a huge debate, is it happier than a camel on Wednesday or is it happier than a camel on hump day?" But then "hump day" made more sense.

The "Hump Day" commercial is not Caleb's only starring role. He also appeared in a Macklemore & Ryan Lewis video, and in movies, including "Transformers 2." But it was "Hump Day" that made him a star with more than 13 million views on YouTube. Abbey Klaassen, editor for the marketing and media publication Advertising Age, said, "You know, it is unusual to get an ad that has this kind of staying power."

Geico has a history of running funny ads. The gecko, the cavemen, Maxwell the Pig, and now "Hump Day." The company spends nearly $1 billion a year on advertising and marketing. Klaassen said, "This strategy is absolutely working for Geico. Just this year they're about to pass Allstate and become the number two auto insurer."

After I made the suggestion, I fell unconscious at my desk. Exhaustion had caught up with me. I thought it but a dream, only to discover in horror the next day that they were starting to produce it for their next ad campaign.

It is our tenth day in captivity. But the other writers and I have devised a plan. If we provide terrible ideas for the commercials, other than the gecko, surely they will discern our worthlessness and set us free. I have an idea about cavemen. Unlike the gecko, it has no relevance to the company at all! My fellow writer, Simon, is planning to suggest a camel, inquiring if it is Wednesday and then proclaiming excitedly that it is, indeed, Hump Day.

Though she continued to pursue acting on the side over the next several years, the grind of auditions not turning into jobs, pilots not getting picked up and ad campaigns getting canceled before the commercials were shot burned her out on the industry. In early 2017, she and her then-husband moved to Atlanta, where Carr got a job at Georgia State.

What I find very interesting about this is that both of our interpretations are valid. You see a send up of white yuppies and I see a send up of black yuppies. Either way, the majority of the cavemen we see are yuppie types.

Just as this commercial has only shown cavemen, so it is the same in the white-run media for years, as if only black men exist and represent the black race, and as if black women are none-existent and do not qualify as human enough to be even black.

I think the commercials have effect of ridiculing complaints about racism as not being based in reality and therefore exaggerated and hypersensitive. Overall, the campaign comes off as an attack on the supposed overreactions of people with PC sensibilities who make it so difficult for well-meaning white men to navigate social discourse in this modern world.

The implications of this statement are rampant! It implies that complaining never did anyone any good. Why, we achieved civil rights for black people by sitting at home and waiting for white people to wake up and realize that Jim Crow was kind of wrong.

The silly Geico commercial does not have real-world parallels, except for those you have imagined. And if you see the Caveman as being a parallel to black people, then perhaps you should hold black people in higher regard.

kenny:once upon a time, there was a little boy. and his mom or dad or minister or teacher or maybe all of the above told him he was very very special and smart. When he hit the real world he became very angry and abusive. The end.

In this way, how can we understand this campaign as anything other than a pretty dangerous step backwards, although certainly not the first of its kind. These commercials are certainly very cleverly composed, but I do think that the message is essentially a socially regressive one.

You know what irks me? Black people playing the race card every chance they get and trying to find something racist in everything. I think this mindset is by far the largest contributer to racism in this country. Let it go.

I have a different question for you, not about racism but just about the history of entertainment. Would you argue the single point that Angry is wrong to call those mercials a bit of an updated, science-fiction, 21st century, minstrel show? Would that label be completely inaccurate? Simply from the history-of-entertainment perspective, not getting into racism.

Just about everybody in America is a member of at least one group that sees themselves as receiving inaccurate and demeaning portrayal in the media. We are all familiar with racial stereotypes, but movies and television also engage in negative stereotypes in their portrayals of people based on: gender, sexual preference, socioeconomic group, religion, age, etc.

Very few people think of themselves as being racist or discriminatory, but we are all capable of being insensitive to some degree, often unintentionally. The ad exec thought he had a good ad, then was suprised that he had offended somebody.

What results is an attack on stereotypes in general and a mockery of anyone who is racist. Remember the cavemen are the protagonists of these commercials. We are meant to like them. They are intelligent, where the stereotype suggests they are dumb. The viewer is not meant to think they are being over-sensitive, they are very clearly supposed to see the humans in the commercial as the ones being stereotyping, blind morons.

Your response, however, does not make my point any less valid, nor do I believe anyone has articulated what I said in the same manner, and those who have made similar statements were not responded to by you. So maybe I should just re-post the last paragraph of my original post, and you can respond to it constructively. Here it is.

One more thought. It is easy to respond to the fools on this thread such as Kenny, Will, former marine, and myself (first post), but I have yet to see you really respond to someone who appears to have a legitimate dissenting opinion (besides Hork and even he mostly agreed with what you were saying).

Then again, I do respect that you leave all posts up, despite what their views may be.

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