Vcard or Mecard?

[Andrew Naden]

Are they being used? Is there a preference? We get a great number of
enquiries to put them on biz cards.. iPhone and scanlife combo seems
to pick up most.. Blackberry and scanlife is a bit hit and miss. Is it
a fad that we'll all grow out of or should we apply ourselves to
making them work all the time?

Has anyone got some experience with these that you would like to
share?

Thanks

Andrew

[Walter van Waard]

Hello Andrew,

We used the on Businesscards (Vcard Quickmark) , response was fairly low…
also not every Vcard implementation is the same. Look on wikipedia for the full Vcard
specs as they exist in different versions for different phones…..damn "standards" …

So, looks promising and interesting on a card….but not very successful so far…

Walter

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[Igor Vorobeychik]

They key is do not imbed vCard in the QRCode , but rather place url to
PURL that will spool back vCard.
That approach will work on larger number of devices.
Igor.

[Walter Van waard]

Hi Igor,

we did, we could even track the use, but still not very succesfull, for us at least.

Met vriendelijke groet, Kind Regards,
Walter van Waard

Duinroosweide 4
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==========================
Sent from a electronic device
developed in de first year of
the second decade of the 21e
century from a company called
Apple.
==========================

[JasonC]

Last time I tried to use a link to a vcard file, it would not work on
iOS devices, but was great on android/blackberry.

Using limited details in an embedded vcard was most successful for us.

--jason

[Ken Cratty]

How do you create a PURL to spool back the vCard? Doesn't it require an email. I have researched this online and that is what I came up with.

Sent from my iPhone

[Walter Van waard]

Hi Ken,

there are a couple of ways of going about with this, in my mind that is :-)

- Have a Vcard textfile per Recipient pre installed in a website dir , upon
going to the purl the browser of the device recognises the vcard layout/extension
and opens it.

- a programmatic way in which you build a landingpage which will grab the information from a database and parses a new vcard document and sents it to the mobile device.

- create an ADOR within your plan file and fill it with vcard syntax, replace the variables
with adors. Have the PURL get the vcard ador and sent it to the device.

We used the quick amd dirty 1e option, in that sense that there was a tracking.aspx proxy page in between that forwarded you to the vcard url of the recipient and created a tracking entry in the marketing console....

hope this helps a bit...

Met vriendelijke groet, Kind Regards,
Walter van Waard

Duinroosweide 4
3448 ZB. WOERDEN
+31 (348) 446 365
+31 (6) 246 26 883

==========================
Sent from a electronic device
developed in de first year of
the second decade of the 21e
century from a company called
Apple.
==========================

[Timothy Perrett]

If you're linking via a QR code, I would suggest this is back to the ol' problem with lack of consumer understanding in and around QR codes, as opposed to being the data encoding mechanism (vcard vs mecard etc etc)

Cheers, Tim

[Timothy Perrett]

Please see this thread from over a year ago: 

https://groups.google.com/d/topic/xmpie-users/3T_VqI817LM/discussion

Thanks, Tim