I am not sure if you are asking about accessing a specific part of a
single QR Code, but if so I doubt that you can.
A QR Code can contain up to nearly 4,300 characters of data, and you
have full control of that content by editing the rule that controls
the Content Object (or ADOR).
Bear in mind that the ability to read a high density QR code depends
on the quality of the scanning lens, and the application being used,
so in practice I do not use anywhere near the limits.
If you want a specific action to occur you need to encode the desired
item in the QR Code as fixed text, with variable content pulled from
the database.
On a separate thread to this I see Ed and Wimpanzee have given you
some direction.
I suggest looking at the following link, generate some sample codes,
and look at the encoding of them when read in a SmartPhone app:
http://www.qrstuff.com/ (personally I use QuickMark on iPhone as it
allows you to view the raw text of a code to check integrity before I
release campaigns._
From there the next stage is just to copy that encoding, past it into
the QLingo for your QR code ADORZ, and replace the variable content
with |->[Field_name].
MJM