A surprising number of Hyundai customers said they didn't want Sirius Satellite Radio installed in their vehicles

[Vic Healey @cashette.com]

NEW YORK (CNN/Money) - A surprising number of Hyundai customers said they
didn't want Sirius Satellite Radio installed in their vehicles because they
objected to Howard Stern, according to an auto news Web site.
The so-called "shock jock" will broadcast on Sirius
<http://money.cnn.com/quote/quote.html?shownav=true&symb=SIRI> (up $0.08 to
$5.33, Research <http://cnnfn.investor.reuters.com/Reports.aspx?ticker=SIRI>
) Monday through Friday from 6 a.m. to 10 a.m. beginning in January 2006,
said Inside Line, an online news source that is part of Edmunds.com.
Edmunds.com is a partner in CNN.com's automotive news and information
channels.
Hyundai recently surveyed 300 to 400 customers as it was deciding whether to
choose XM <http://money.cnn.com/quote/quote.html?shownav=true&symb=XMSR>
(down $0.10 to $28.14, Research
<http://cnnfn.investor.reuters.com/Reports.aspx?ticker=XMSR> ) or Sirius
Satellite Radio in as an option for its vehicles. Hyundai ultimately decided
to go with XM.
The automaker will roll out a fall program that offers 90 days of free
satellite radio programming with its new models, starting with the Santa Fe
SUV, and the Sonata and Azera sedans, according to Edmunds.
John Krafcik, Hyundai vice president of product development and strategic
planning, told Inside Line that executives were stunned by the number of
"unprompted write-ins" on the survey that said customers were "not
comfortable with programming from Stern."
Other automakers, like DaimlerChrysler
<http://money.cnn.com/quote/quote.html?shownav=true&symb=DCX> (up $0.67 to
$40.08, Research <http://cnnfn.investor.reuters.com/Reports.aspx?ticker=DCX>
), still install the Sirius system.

---
avast! Antivirus: Outbound message clean.
Virus Database (VPS): 0519-2, 05/12/2005
Tested on: 5/14/2005 10:46:31 AM
avast! - copyright (c) 2000-2004 ALWIL Software.
http://www.avast.com