Approach note on Social Initiatives of XLRI-IIMC Alumni, Bangalore Chapter
Both institutes XLRI and IIM-C are well represented and well regarded in Bangalore. To therefore collaborate on initiatives targeting the betterment of the city of Bengaluru is a logical next step to ramp up the activities of recent years of the Bengaluru Alumni chapter.
It is proposed to kick-off social initiatives with the aim of a “Cleaner, Greener, Safer Bengaluru”, with specific focus on the following:
1) Cleanliness and sanitation (focus on a neater city without piles of garbage)
2) Environment-friendly initiatives on:
a. Waste management (focus on spreading movement for segregation at source, composting, reducing open burning of waste)
b. Sustainable commuting (focus on reducing vehicles, congestion, pollution, fuel consumption)
3) Road Safety and decongestion (focus on making roads safer and smoother with drives on helmet/seat-belt use, lane-driving, no mobiles/drunk driving)
Planned schedule: Phase 1 - ‘CLEANER BENGALURU’ campaign – Launch Dec 2015
The immediate activity that will be taken up is the cleanliness and sanitation project ‘Cleaner Bengaluru’ which could be rolled out in December to coincide with the XLRI-IIMC Sports event in the first week December. This would be the launch event, and the focus for initial 2 months, before we get into the other projects in subsequent phases of the initiative.
This initiative targets the large mass of people who are unaware that littering is not an acceptable habit, focussing on educating them to use bins. Activities will involve:
1) Designing signage to come up at key locations across the city
2) Ensuring dustbins are available at these locations
3) Coordinating with authorities for regular clearing and maintenance of bins
4) Permission for signs (if required)
5) Budgets, designing, production, installation of signs
6) Identifying locations where the signs/bins can make an immediate impact
7) Identifying volunteers to monitor each location
8) Extending drive to schools, RWAs
9) Extending locations covered and ensuring presence/maintenance of bins in these areas
10) Creating an anti-litter movie to spread the campaign for screening at schools, theatres, malls, hospital waiting areas, etc
Once this activity is well in motion, then gauging from the volunteers/support available, we then work the timelines for the other initiatives, tentatively scheduled as follows.
Broad outline for Phase 2 - ‘GREENER BENGALURU’ campaign (Feb-March 2016):
The first focus point would be reducing waste by source segregation, increasing composting so waste is recycled to nutrient rich manure, and pushing for complete banning of burning of open waste, rampant in many parts of the city. Interaction with Administration is required to push for legislation making segregation mandatory and open burning a punishable offence. Interaction would also be with RWAs and schools to spread the fever of segregation/composting.
The second focus point is sustainable commuting involving schools and corporates, pushing for more use of buses, public transport and car pools – single-use cars should be rare. Activities envisaged are getting schools involved in a competition driven by our team but through the Traffic police, so that every child (and therefore every school) has a commuting index based on choice of travel and is made conscious of responsible commuting choices.
Again, a short film is envisaged to push through the concept that every person is responsible for commuting choices that do not damage the environment. This initiative hinges not on better traffic management but on a game-changer of reducing the amount of traffic to manage. Viewing through schools, corporates, theatres, malls, hospital waiting areas, etc.
Broad outline for Phase 3: ‘SAFER BENGALURU’ campaign: (Apr16 onwards – or kick off earlier if feasible)
This will focus on safe-driving habits through drives that will be done in coordination with Traffic Police. The campaign will aim to get safe-driving habits ingrained in commuters, through the route of schools and corporates. The intent will be to sign up road safety ambassadors, especially children from all Bengaluru schools, who are able to influence the driving habits of the adults that drive them.
Specific focus on weekly spot drives for smoother traffic such as lane-driving, etc will be planned especially at congestion points to make traffic smoother; in collaboration with Traffic police. The pool of alumni would become a catalyst in identifying bottlenecks on their routes with simple solutions, which can then be pursued through the Traffic police.
Again, short films on safe driving can be made, for screening in theatres, malls, hospital waiting areas, etc.
Need we say more?
Regards
Organizing Committee, XLBang