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"Now in paperback, revised throughout, with a timely new chapter and title "The original "How to Connect in Business in 90 Seconds or Less" received praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn t stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships." Marty Edelston, publisher, "BottomLine/Personal." And: "Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that." Matthew Bishop, "The Economist." Boothman's message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other person and the quickest and best way to do that is through what he calls "rapport by design." Using the science of Neuro-Linguistic Programming