Fwd: SNAP Capstone Project - University of Texas MBA

3 views
Skip to first unread message

Alexander S Petrovic

unread,
Jun 28, 2014, 10:39:28 AM6/28/14
to WTH MBA Group
David's feedback. 

Sent from my iPad

Begin forwarded message:

From: David Smith <DSm...@snapus.org>
Date: June 27, 2014 at 10:07:25 AM CDT
To: 'Alexander Petrovic' <alexande...@gmail.com>
Subject: RE: SNAP Capstone Project - University of Texas MBA

Sasha:

 

I’ve completed ‘my questions’ on it and gave it to Laura – she’l answering the Dev staffing ones and will send it on.

 

Regarding the last questions, here are my responses:

  • If you could change one thing about how SNAP operates what would it be
    • This can be an individual question for the two of you to answer separate

I answered it with ‘collaboration’ on the other sheet but wanted to add:   better Board member understanding of their role and how they support the organization.   Think they need some education on their fiduciary responsibility.

  • Does SNAP hit it's fundraising goal every year
    • If not, what happens or gets cut

SNAP’s fundraising is up and down from year to year – the usual ‘sustainability’ challenge that non-profits have.   We experience a number of key challenges (like many non profits) in terms of fundraising for ‘unrestricted funds’ vs. ‘restricted (or program specific) fund’ vs. ‘capital expenses’.  We generally have not had too many challenges with restricted or program specific funding as these are primarily sourced from grants or specific sponsorship of activity (such as a mobile trip).   The restricted funding pretty much exclusively goes to funding free surgeries primarily on the mobile to income qualified recipients.

Unrestricted funding are funds that come to us for our ‘discretionary’ use.   These primarily go to funding what might be considered overhead – administrative and development functions.  These funds are much more difficult to raise.   The primary sources of these funds are individual contributions, some corporate contributions (mainly employer matching), and event proceeds.   In FY14, we’ve done well on individual contributions and not so well on event proceeds. We also had issues with two large amounts of funding, one from a municipality and one from an inheritance that were anticipated but did not come through.  Focusing on event proceeds will be a key objective for FY15.   FY13 was a fortunate year for us as we received over $500K in proceeds from two inheritances.

I might mention that the SNAP business model covers ‘overhead’ (admin and dev costs) through the unrestricted funding but also relies on margins (contribution) from the stationary clinics.   The overhead, which is actually a low percentage of expenses, runs somewhere between $700-800K per year.  In FY14 we budgeted $200K in contribution from the Houston clinic and ‘break even’ from the San Antonio and Pasadena clinics.  This means that the Dev team has to raise the remaining $500-600K.  From the municipality and inheritance, we anticipated that $140K would be covered.   The inheritance did not pan out and we’re still fighting the municipality for $75K.     The Pasadena Clinic has broken even and actually may have made a few thousand.  I suspect the Houston Clinic will be on track.  The other issue is the San Antonio Clinic which is showing a deficit due to the municipal funding of animals done at the stationary clinic – we lose approx.. $38/animal on each animal done on that program.  For FY14, we have covered $100K in those losses.   We’re working with the city animal services to change the mechanisms of that funding to reduce those deficits – or we’re just not going to be able to do as many animals under that program!

Regarding capital expenses – we generally have campaigns and seek out grant funding to cover, for example, new clinic build-out and equipment costs.   The challenge here is balancing the ‘asks’ from the donor base between the capital campaigns and program funding.  Becomes an ‘either or’ situation.

Regarding what we do if we don’t achieve funding targets.   For restricted or program funding – we reduce the number of free surgeries we do which generally equates to fewer trips of the mobile or we take fewer animals at the stationary clinic for free.   An example is the City of San Antonio funding that has ‘run out’ at the end of April – we just stopped taking appointments for free in May and June.  Of course this means that the number of animals that we’ve done at the clinic have gone down by 200-300 per month.

With reductions in unrestricted funding, we have fewer ‘levers to pull’.   Generally, we reduce admin/dev expenditures to a minimum.  We increase campaigns and smaller events or low cost donor solicitation (social media type things).   We also have been more closely monitoring supply costs at the stationary clinics to ensure margins/contribution are achieved – we’ve had to have a couple price increases in the past fiscal year.  Our success or lack of success in this arena, generally shows up in increased payables balances!

  • Any other questions or info that you think would be useful to us :-)

 

 

 

David L. Smith
Executive Director
 
Spay-Neuter Assistance Program, Inc.

V: 713.862.3863, ext. 103
V: 800.762.7762, ext. 103
V: 832.654.8512 (Mobile)
F: 713.880.3172

The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this in error, please contact the sender and delete the material from any computer.

 

From: Alexander Petrovic [mailto:alexande...@gmail.com]
Sent: Tuesday, June 24, 2014 1:48 PM
To: WTH MBA Group
Cc: Laura Welch; David Smith
Subject: Re: SNAP Capstone Project - University of Texas MBA

 

Laura/David,

 

Can you guys please answer the questions below about SNAP. Also, please fill out the attached excel document to the best of your ability (you will need to send this out for others to fill out) . Note: the questions below are more critical to the project than the data capture sheet. We only need 3 individuals to fill out each tab (Vet, Staff, Volunteer, Animal and Event) in the data capture sheet. The larger data capture effort can take place later, if you want to implement our recommendations. 

 

If you can get the questions below back by end of week and the attached data capture sheet back by July 3rd that would be great. 

 

Thanks!

 

Current operating environment and leadership QUESTIONS:

  • Describe the SNAP leadership team (style, vision, capabilities, etc)
  • Describe the SNAP culture (open minded, strict, free thinking, collaborative, competitive, etc.)
  • How have process improvement projects worked in the past at SNAP
    • Where the projects successful
    • How did the organization take to the change
    • Does the organization have issues accepting change
    • Was there support from all level's within SNAP to improve/change 
    • How did you communicate that these projects/initiatives are in place 
      • Internal stakeholder (employees, volunteers) 
      • External stakeholder (donors)
    • Lessons learned from past projects would be great
  • Based on the SNAP culture, what are critical success factors to implement change
  • What has worked well in the past and what didn't work well
  • What is the biggest challenge (besides funding) that you are currently dealing with
  • What is the biggest challenge (besides funding) that will impact a proposed change project
  • What motivates and inspires the organization (people, animals, the work, the culture, self motivation, etc)
  • Are there company wide meetings or events that take place that bring everyone together
  • Is the turnover low or high at the executive level, manager level, lower levels and volunteer level
  • Do you see any gaps in the current workforce in terms of capabilities to do their jobs well
    • If so, what areas need the most help/support
  • What is the best corporate function that SNAP does (HR, payroll, website management, supply chain)
  • What is the worst corporate function that SNAP does
  • How are volunteers viewed at SNAP by internal employees
  • How often do you meet with donors
  • Are donors often volunteers
  • Do you track how the SNAP pets are doing after their procedure
  • Do you pass out shirts or bags with the SNAP logo on them to donors or pet owners who take their animals to SNAP
  • How large is the social media team
  • How large is the branding team
  • How large is the fundraising team
  • If you could change one thing about how SNAP operates what would it be
    • This can be an individual question for the two of you to answer separate
  • Does SNAP hit it's fundraising goal every year
    • If not, what happens or gets cut
  • Any other questions or info that you think would be useful to us :-)

 

On Mon, Jun 23, 2014 at 4:03 PM, Linda Ly <ll...@utexas.edu> wrote:

Hi there!

 

Attached are three possibilities for SNAP’s new logo. Please take a look and see if we are on the right track and provide us some feedback on what you guys like/dislike. 

 

Warm regards,

 

UT MBA SNAP Team

 

 

On Jun 23, 2014, at 10:00 AM, Alexander Petrovic <alexande...@gmail.com> wrote:

 

Laura/David,

 

Thanks again for making time this past Friday to meet with the team. Also, we loved meeting the little pup and wish him all the best in Colorado!

 

We have locked down scope for the SNAP Capstone project to the following items:

 

Branding

  1. Social Media Recommendations 
    • How to mange and utilize your website, instagram, facebook and twitter accounts
  1. Identify key areas of SNAP to highlight (Vet's, staff, pets, events, etc)
    • We will be sending out data capture templates for you to fill out so we can better understand the organization
  1. New Logo Design
    • We are working on several drafts and will send them over for your feedback within the next 7 days

Fundraising

  1. Community groups
  2. Corporate sponsorship
  3. Partner program options/ideas
  4. Establish fundraising goals/milestones and how to present them 
  5. Donations via social media
  6. Referral programs 

 

Again, we will be reaching out to you guys as needed to get data about SNAP, understand the current social media strategy, get Logo feedback, etc. Our next steps are will be idea generation (what to do) and hypothesis development (how things will react).  Our deadline for completing the project is July 10th but we will do our best to finish early so you can have the recommendations right around when the new budget passes (and so we can enjoy being done with school!!!!).

 

Regards,

 

UT MBA SNAP Team

 

On Mon, Jun 16, 2014 at 9:50 AM, David Smith <DSm...@snapus.org> wrote:

Either one works for me also

 

David L. Smith
Executive Director
 
Spay-Neuter Assistance Program, Inc.

V: 713.862.3863, ext. 103
V: 800.762.7762, ext. 103
V: 832.654.8512 (Mobile)
F: 713.880.3172

The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this in error, please contact the sender and delete the material from any computer.

 

From: Laura Welch
Sent: Monday, June 16, 2014 9:28 AM
To: 'Alexander Petrovic'; David Smith
Subject: RE: SNAP Capstone Project - University of Texas MBA

 

Good morning. Either one of those times works for me. I am looking forward to hearing your recommendations.  I would like to have a couple of my staff sit in on the presentation also.

 

Thanks so much.

 

Laura E. Welch

Director of Development

Spay-Neuter Assistance Program, Inc.

713-862-3863 x204

www.snapus.org

lwe...@snapus.org

<image001.jpg>

 

From: Alexander Petrovic [mailto:alexande...@gmail.com]
Sent: Monday, June 16, 2014 9:05 AM
To: Laura Welch; David Smith
Subject: Re: SNAP Capstone Project - University of Texas MBA

 

Laura/David,

 

The team has our first set of Fundraising and Branding recommendation for you guys to review. Can we do a meeting this Friday...11:30am or 1pm? The plan for this weeks meeting will be to present you with a number of different ideas and then working together to choose 2-3 to focus our capstone project around.

 

Let me know if Friday works and which time. 

 

Regards,

 

-Sasha Petrovic

 

On Sun, Mar 2, 2014 at 5:23 PM, Alexander Petrovic <alexande...@gmail.com> wrote:

Laura/David,

 

Thanks again for taking time to meet with us. I've included the entire team on this email thread so you have our contact information. Trey is typing up the meeting minutes from our meeting and will send it out early this coming week. It will include topics discussed, an action log as well as our next steps.

 

Our team is very excited about working with such a great organization and cause!

 

Regards,

 

-Sasha Petrovic

 

 

 

--
You received this message because you are subscribed to the Google Groups "WTH HMBA 2014" group.
To unsubscribe from this group and stop receiving emails from it, send an email to wth-hmba-201...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

 

--
You received this message because you are subscribed to the Google Groups "WTH HMBA 2014" group.
To unsubscribe from this group and stop receiving emails from it, send an email to wth-hmba-201...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

 

Tony Nguyen

unread,
Jun 30, 2014, 11:27:34 PM6/30/14
to wth-hm...@googlegroups.com
I started writing the overview together and copied some of the responses for the "Assessment of the Organization."  I can keep working on the assessment of the organization tomorrow by incorporating David and Laura responses, so can you guys start on some of the other sections (Critical Success Factors in Need of Improvement e.g fundraising and branding, Change Vision and Goals, and Change Implementation Plan?  I started a reference section at the end of the paper so we can note where we are getting our data from.  We can work on the conclusion/wrap-up after we are close to getting the paper finished.  

Should we have a status meeting this Thursday evening to see how things are going before the long weekend?  Let me know if you guys think we should have one and if you guys are available to meet.  We'll probably have to meet a few more times next week to finalize the paper and start going through the presentation.

SNAP Paper 6.30.2014.docx

Trey Watkins

unread,
Jul 1, 2014, 1:07:10 PM7/1/14
to wth-hm...@googlegroups.com
I can probably call in for a few minutes on Thursday around 8:30. I started writing up my social media stuff. Trying to get a couple pages there then I'll send it out. 
<SNAP Paper 6.30.2014.docx>

Alexander Petrovic

unread,
Jul 3, 2014, 11:18:45 AM7/3/14
to WTH MBA Group
Are we going to try and meet tonight via Google hangout?

Tony Nguyen

unread,
Jul 3, 2014, 11:26:29 AM7/3/14
to wth-hm...@googlegroups.com
I am ok with meeting tonight.  8:30 pm so Trey can call in?

Trey Watkins

unread,
Jul 3, 2014, 11:40:09 AM7/3/14
to wth-hm...@googlegroups.com
Yall can call me on audio like we tied sasha in last time.

Lavan Reddy

unread,
Jul 3, 2014, 11:41:28 AM7/3/14
to wth-hm...@googlegroups.com
I'm ok

Sent by Lavan Reddy

Linda Ly

unread,
Jul 3, 2014, 11:57:31 AM7/3/14
to wth-hm...@googlegroups.com
I’m good too.

Tony Nguyen

unread,
Jul 3, 2014, 12:03:01 PM7/3/14
to wth-hm...@googlegroups.com
Just sent out an invite for 8:30 pm for tonight with the google hangout link.  Let me know if you did not get it.  Thanks.

Alexander Petrovic

unread,
Jul 3, 2014, 10:02:58 PM7/3/14
to WTH MBA Group
ACTION ITEMS that are DUE SUNDAY at 2pm:
  • Tony: SNAP overview, introduction of paper and conclusion of paper. Also, Tony will compile a first draft
  • Lavan: Fundraising
  • Linda: Branding
  • Trey: Social Media
  • Sasha: Implementation and PowerPoint deck shell
Everyone needs to write a minimum of 3 pages for their section and send it to Tony 2pm this coming SUNDAY. We are going to meet at 8pm on SUNDAY to discuss the gaps in the paper and what is left to do. I will have a PowerPoint template ready by then that we will break up into sections so each member can build out their respective slides. Whatever you build you will present. Slides and the Paper will be due on Wednesday at 8pm...that way we have a one day to fine tune both deliverables. 

Happy 4th of July weekend!!!!!

Trey Watkins

unread,
Jul 3, 2014, 11:58:00 PM7/3/14
to wth-hm...@googlegroups.com
Sorry guys. I couldn't break away. 3 pages double spaced right? I'll have it done. 

Alexander Petrovic

unread,
Jul 4, 2014, 4:01:02 PM7/4/14
to WTH MBA Group
Team,

Attached is the presentation template. I created shell slides for each of us to work on (your name will be in your respective slide). The shell slides are based on our paper structure as well as the evaluation sheet but we can adjust the format as needed. 

I uploaded the deck to DRIVE under the FINAL DELIVERABLE folder. Not sure if this link will work or not: https://drive.google.com/?authuser=0#folders/0BzfgI3zKwDILcDMyV3BsTktnZW8

Regards,

-Sasha
SNAP Presentation Outline.pptx

Alexander Petrovic

unread,
Jul 5, 2014, 12:08:07 PM7/5/14
to WTH MBA Group
Team,

Attached is the Implementation section of the paper. I will need input from Trey (social media), Lavan (fundraising) and Linda (branding) to further build out those respective implementation sections based on what the final recommendations are. I think what I have thus far is 75% complete and the framework I built should fit any recommendation that we come up with.

Tony...please add this to the master paper that you're compiling. 

Regards,

-Sasha
Implementation.docx

Lavan Reddy

unread,
Jul 5, 2014, 5:26:49 PM7/5/14
to wth-hm...@googlegroups.com
I have uploaded the fundraising section to the googgle drive. Let me know if anything else needs to be included in it. I haven't included the recos' since we'll be having a separate section for it.

Lavan.

Linda Ly

unread,
Jul 5, 2014, 10:52:18 PM7/5/14
to wth-hm...@googlegroups.com
My section is attached. It’s a little shorter than 3 pages but I feel like I would be repeating a lot of Social Media and Fundraising. I’ll add some more when we get it all merged into one document. 

BTW, I can’t see anything on Drive so I just put it in Dropbox and I also attached to this email. Can you guys check to see that I have access to the folder on Drive because that is the error I’m getting. 
Branding.docx

Tony Nguyen

unread,
Jul 5, 2014, 11:12:56 PM7/5/14
to wth-hm...@googlegroups.com
Thanks guys for your portions.  I am starting to put together the paper so I will try to send out a rough draft tomorrow to everyone to take a look at before the meeting.  Just glancing through what has been provided, there is definitely some overlap so I will edit where I think is appropriate but we can always add back in something I removed if you guys thing we should have it.

Linda, everyone in our wth google group should have access to our google drive folder.  Try this link:


On Sat, Jul 5, 2014 at 9:51 PM, Linda Ly <ll...@utexas.edu> wrote:
My section is attached. It’s a little shorter than 3 pages but I feel like I would be repeating a lot of Social Media and Fundraising. I’ll add some more when we get it all merged into one document. 

BTW, I can’t see anything on Drive so I just put it in Dropbox and I also attached to this email. Can you guys check to see that I have access to the folder on Drive because that is the error I’m getting. 

--
You received this message because you are subscribed to the Google Groups "WTH HMBA 2014" group.
To unsubscribe from this group and stop receiving emails from it, send an email to wth-hmba-201...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

Tony Nguyen

unread,
Jul 6, 2014, 3:52:51 PM7/6/14
to wth-hm...@googlegroups.com
Team,

Thanks everyone for providing their parts timely.  I am still working my parts of the paper since it is taking some work to incorporate the 7 Ss and strategy diamond into the organization assessment part of the paper.  I would appreciate any comments or input you guys have on these areas.  However, here is a very rough draft of what we have so far.  Definitely needs some work to make the transitions smooth and avoid some duplication.  Can everyone take a look and provide comments for each section?  We can discuss tonight how much focus we need to put into any of the areas (if any).  I'll have a conclusion ready by then that we can discuss, but we are at about 16 pages now.
SNAP Paper 7.6.2014 245 pm.docx

Tony Nguyen

unread,
Jul 6, 2014, 6:32:13 PM7/6/14
to wth-hm...@googlegroups.com
Added Cover page, Strategy Diamond, Conclusion.  Also updated some of the content in my sections.
SNAP Paper 7.6.2014 530 pm.docx

Lavan Reddy

unread,
Jul 6, 2014, 8:31:19 PM7/6/14
to wth-hm...@googlegroups.com
Guys

Unanticipated but I'll be out n wont be able to attend today's meeting. It wud be great if somebody can summarize later what we discuss today n any tasks. I'll take a look after i return. 

Lavan
<SNAP Paper 7.6.2014 530 pm.docx>

Tony Nguyen

unread,
Jul 6, 2014, 9:39:27 PM7/6/14
to wth-hm...@googlegroups.com
Linda/Lavan,

Here are some of the things we discussed during our meeting:

Fundraising: For the numbers and figures that are provided, we need to provide some additional detail about why all those numbers are significant related to fundraising.  Otherwise, maybe we take it out since there is a lot of info and it was a bit confusing to read.  Can you also incorporate the items related to fundraising from the last meeting with the SNAP Folks and elaborate on those 6 items?  You were missing the recommendations part of the fundraising section.

We have locked down scope for the SNAP Capstone project to the following items:

Branding
  1. Social Media Recommendations 
    • How to mange and utilize your website, instagram, facebook and twitter accounts
  2. Identify key areas of SNAP to highlight (Vet's, staff, pets, events, etc)
    • We will be sending out data capture templates for you to fill out so we can better understand the organization
  3. New Logo Design
    • We are working on several drafts and will send them over for your feedback within the next 7 days
Fundraising
  1. Community groups
  2. Corporate sponsorship
  3. Partner program options/ideas
  4. Establish fundraising goals/milestones and how to present them 
  5. Donations via social media
  6. Referral programs 

Branding/Logos - since we may not get a decision this week on what logo they want to go with, we can modify the branding portion of the paper to talk about the need for SNAP to evaluate their logo and make a change based on some of the suggestions we provided.  It was really more about getting them to think about that process for now.

Finally, please check the 7 S's, Strategy Diamond, and Change Implementation portions of the paper to ensure there are no major contradictions in your areas and the paper.

We will plan to meet again Tuesday night, and the goal is to have the paper as close to being finalized as possible and for a rough draft of the slides to go over.  We will be presenting Friday so not too much time remaining.  Thanks everyone for your hard work so far.

Linda Ly

unread,
Jul 6, 2014, 10:18:22 PM7/6/14
to <wth-hmba-2014@googlegroups.com>
Many apologies for missing the meeting. Phone died amongst many other things today. I'll work on the updates for branding tomorrow night when I get off work. Let me know if there is anything else I can do to help. 

Sent from my iPhone

Alexander Petrovic

unread,
Jul 6, 2014, 10:26:36 PM7/6/14
to WTH MBA Group
Another logo to add to the bunch...


SNAPlogo.jpg

Lavan Reddy

unread,
Jul 6, 2014, 11:45:20 PM7/6/14
to wth-hm...@googlegroups.com
Can somebody send me the minutes of the meeting from last meeting with SNAP. I'm not able to find it on google drive/dropbox and in my emails.

Lavan.

Alexander Petrovic

unread,
Jul 7, 2014, 8:49:05 AM7/7/14
to WTH MBA Group
Lavan...below is the email that was sent out after our last SNAP meeting. Per Tony's note, we need #1-6 to be included in our paper from the Fundraising section. Those are our fundraising recommendations to improves SNAP's ability to raise money.


Laura/David,

Thanks again for making time this past Friday to meet with the team. Also, we loved meeting the little pup and wish him all the best in Colorado!

We have locked down scope for the SNAP Capstone project to the following items:

Branding
  1. Social Media Recommendations 
    • How to mange and utilize your website, instagram, facebook and twitter accounts
  2. Identify key areas of SNAP to highlight (Vet's, staff, pets, events, etc)
    • We will be sending out data capture templates for you to fill out so we can better understand the organization
  3. New Logo Design
    • We are working on several drafts and will send them over for your feedback within the next 7 days
Fundraising
  1. Community groups
  2. Corporate sponsorship
  3. Partner program options/ideas
  4. Establish fundraising goals/milestones and how to present them 
  5. Donations via social media
  6. Referral programs 

Again, we will be reaching out to you guys as needed to get data about SNAP, understand the current social media strategy, get Logo feedback, etc. Our next steps are will be idea generation (what to do) and hypothesis development (how things will react).  Our deadline for completing the project is July 10th but we will do our best to finish early so you can have the recommendations right around when the new budget passes (and so we can enjoy being done with school!!!!).

Regards,

UT MBA SNAP Team

Lavan Reddy

unread,
Jul 7, 2014, 8:55:05 AM7/7/14
to wth-hm...@googlegroups.com
Ok. Its these 6 points. 

Sent by Lavan Reddy

Trey Watkins

unread,
Jul 7, 2014, 11:56:33 AM7/7/14
to wth-hm...@googlegroups.com
Complete with my updates outside of these bullet points for Sasha:

http://business.instagram.com/ provides step-by-step recommendations for businesses to develop and maintain their IG accounts.  

Last year, IG grew faster than facebook, twitter, and pinterest combined according to http://www.digitaltrends.com/social-media/instagram-is-growing-faster-than-twitter-facebook-and-pinterest-combined-in-2013/#!99N53 so it's really important to catch this wave.

Twitter and IG allow easy public interaction just like facebook.  As long as someone is monitoring it, potential donors' questions can be answered.  Someone has to commit a significant portion of their day and also watch their phones for updates.


SNAP Paper 7.7.2014 1040 am.docx

Alexander Petrovic

unread,
Jul 7, 2014, 1:39:16 PM7/7/14
to WTH MBA Group
Team,

I just read the paper and this is my feedback (a lot of what Tony already sent out but this is my brain dump):

Branding (linda) and Social Media (trey): we need to sync these two up on terms how HOW to use social media to improve the brand. The brand will improve if people get to know SNAP as an organization. This is part of the data capture exercise that SNAP is working on for us. We want the SNAP brand to come "alive" and in order to do that we need to put a face on the organization. That face needs to be the SNAP staff and the pets that SNAP works on. Take a look at the data capture template I sent over and incorporate that into branding and social media in terms of what we will be messaging and how this will improve the brand. Part of improving the brand is getting more donors, more volunteers and more word of mouth about SNAP. Getting to know that people and the pets of SNAP will help that. We should include ideas like "Vet of the Month" or "Pet of the Month" to highlight the organization. Maybe on Instagram we post updates on a pet for a months time. I think we need to give them ideas for what to post and how to build social media momentum. Also, we need to include our recommendation to create local SNAP community groups to raise money that will benefit the community directly. These community groups can link to SNAP's facebook account, twitter or instagram accounts. How to create these groups and the purpose of the groups needs to be addressed. Does each group have them own facebook page that links to SNAPs? What about instagram? Is there a community gropu champion? How do these champions interface with the SNAP social media employee? What are we creating them...to allow others to fundraise on behalf of SNAP, to promote the SNAP brand and to allow SNAP to start to service some of the these areas with their vet services by educating local communities of their services. It's a way to UP-SELL their services. 

Branding (linda): Include the additional logo that I sent last night as a sample. The language around the logo needs to be more around SNAP thinking about their brand and less about choosing a logo. Our samples are just to get them thinking about different ways to position their logo as a brand. They don't necessarily have to use any of our ideas. We want SNAP to look at the logo and think about how a paw can be used....how a bone can be the bar in stop the cycle and then they can refine it over time and come up with a new logo. 

Fundraising (lavan): needs 1-6 recommendations in order to improve their ability to raise money. 

Alexander Petrovic

unread,
Jul 7, 2014, 1:41:00 PM7/7/14
to WTH MBA Group
attached is Trey's draft with my updates...remember that Tony owns the master. 
SNAP Paper 7.7.2014_ASP.docx

Tony Nguyen

unread,
Jul 7, 2014, 1:49:35 PM7/7/14
to wth-hm...@googlegroups.com
I'll send out a revised copy of the paper tonight after I get a chance to incorporate everyone's changes.  If you guys want to send me your slides I can also consolidate those as well.

Lavan Reddy

unread,
Jul 7, 2014, 10:38:41 PM7/7/14
to wth-hm...@googlegroups.com
Tony, 

here is the report with my additions, I have used track changes so it should be pretty evident. I haven't stored anything on the google drive so this is the only copy for you to incorporate into the master doc.I'll review the rest of report and get back tomorrow evening with comments.

Lavan.
SNAP Paper 7.7.2014 1000 pm-LK.docx

Linda Ly

unread,
Jul 8, 2014, 12:13:41 AM7/8/14
to wth-hm...@googlegroups.com
Attached is mine. I just continued on with Lavan’s version with track changes on. 

SNAP Paper 7.7.2014 1107 pm-LL.docx

Trey Watkins

unread,
Jul 8, 2014, 12:15:26 AM7/8/14
to wth-hm...@googlegroups.com
Snap updated their Instagram to a shorter name as of right now. Should we update the paper?

On Jul 7, 2014, at 11:13 PM, Linda Ly <ll...@utexas.edu> wrote:

Attached is mine. I just continued on with Lavan’s version with track changes on. 

--
You received this message because you are subscribed to the Google Groups "WTH HMBA 2014" group.
To unsubscribe from this group and stop receiving emails from it, send an email to wth-hmba-201...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.
<SNAP Paper 7.7.2014 1000 pm-LK.docx>

<SNAP Paper 7.7.2014 1107 pm-LL.docx>

Tony Nguyen

unread,
Jul 8, 2014, 12:37:39 AM7/8/14
to wth-hm...@googlegroups.com
Team,

Here is the updated paper and presentation.  I just put together the updates from everyone but haven't had a chance to review the paper with all the changes.  I will try to do it tomorrow before we meet.  In the meantime, it would be helpful for everyone to go through the entire paper for any errors or inconsistencies.  Please send me your slides and I'll combine them as well.

Trey - What impact does the name change have on your section, and is it significant enough to make changes?
SNAP Paper 7.7.2014 1130 pm.docx
SNAP Presentation Outline 7.7.2014 1130 pm.pptx

Linda Ly

unread,
Jul 8, 2014, 12:39:27 AM7/8/14
to wth-hm...@googlegroups.com
I did my two slides for branding in this attached file. 

SNAP Presentation Outline 7.7.2014 1137 pm - LL.pptx

Tony Nguyen

unread,
Jul 8, 2014, 9:46:20 AM7/8/14
to wth-hm...@googlegroups.com
Forgot to send this out last night but here are updated slides with Linda's info incorporated.
On Mon, Jul 7, 2014 at 11:39 PM, Linda Ly <ll...@utexas.edu> wrote:
I did my two slides for branding in this attached file. 


--
You received this message because you are subscribed to the Google Groups "WTH HMBA 2014" group.
To unsubscribe from this group and stop receiving emails from it, send an email to wth-hmba-201...@googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

<SNAP Paper 7.7.2014 1130 pm.docx><SNAP Presentation Outline 7.7.2014 1130 pm.pptx>



SNAP Presentation Outline 7.7.2014 1145 pm.pptx

Alexander Petrovic

unread,
Jul 8, 2014, 3:42:52 PM7/8/14
to WTH MBA Group
My slides are attached. Also, as I was creating my slides I realized a lot of what I was doing was more around recommendations and not implementation so Lavan (slide 1) and Linda (slide 2 and 3) please take a look. I think what we have now is a bit lite on content but it's your section so you make the call.
SNAP Presentation_ASP.pptx

Trey Watkins

unread,
Jul 8, 2014, 4:12:19 PM7/8/14
to wth-hm...@googlegroups.com
Hey sorry guys. My slides won't be ready til tomorrow morning. I'll text tony when I'm ready to be called in to the mtg. 
<SNAP Presentation_ASP.pptx>

Tony Nguyen

unread,
Jul 8, 2014, 6:13:16 PM7/8/14
to wth-hm...@googlegroups.com
Added in Sasha's slides.  I left Linda's recommendation slide in there so you guys can decide how to proceed.  I will update my conclusion slide based on what you guys decide to keep for the recommendations part.
SNAP Presentation Outline 7.8.2014 500 pm.pptx

Linda Ly

unread,
Jul 8, 2014, 6:23:04 PM7/8/14
to <wth-hmba-2014@googlegroups.com>
You can take my recommendation slide out. Sasha's says it much more eloquently. Maybe Trey can present the second branding slide since it has to do with social media. 

Sent from my iPhone
<SNAP Presentation Outline 7.8.2014 500 pm.pptx>

Tony Nguyen

unread,
Jul 8, 2014, 9:38:30 PM7/8/14
to wth-hm...@googlegroups.com
Latest versions of the paper and presentation for our meeting tonight.  I expanded on the shares values part of the 7 S's and added in the responses from the SNAP folks on why the work SNAP does is so important just to emphasize that the staff is passionate about their work.
SNAP Paper 7.8.2014 830 pm.docx
SNAP Presentation Outline 7.8.2014 830 pm.pptx

Lavan Reddy

unread,
Jul 8, 2014, 10:18:25 PM7/8/14
to wth-hm...@googlegroups.com
can we include this pic somewhere?
Capture.JPG

Tony Nguyen

unread,
Jul 8, 2014, 10:46:29 PM7/8/14
to wth-hm...@googlegroups.com
Here is the latest presentation and paper.  Please send me your changes and I can incorporate them.

Here is the presentation order:

Introduction to SNAP (Tony)
Assessment of SNAP (Tony)
Critical Success Factors
Fundraising (Lavan)
Branding (Linda)
Recommendations (Lavan, Linda, Trey)
Implementation Plan (Sasha)
Conclusion (Sasha)

We will have another meeting tomorrow at 8 pm, and a last meeting on Thursday at 9 pm (I will send out the invites shortly).  Dress code for our presentation will be jeans and a collar shirt for guys, and Linda can be creative and do whatever she wants.  Thanks guys for the hard work.  We're almost there!
SNAP Paper 7.8.2014 930 pm.docx
SNAP Presentation Outline 7.8.2014 930 pm.pptx

Trey Watkins

unread,
Jul 9, 2014, 1:50:08 PM7/9/14
to wth-hm...@googlegroups.com
Updated with my Vet Profile slide.
SNAP Presentation Outline 7.9.2014 1247 pm.pptx

Lavan Reddy

unread,
Jul 9, 2014, 7:42:42 PM7/9/14
to wth-hm...@googlegroups.com
updated with my slides on Trey's version (latest)
SNAP Presentation Outline 7.9.2014 0641 pm.pptx

Tony Nguyen

unread,
Jul 9, 2014, 8:04:42 PM7/9/14
to wth-hm...@googlegroups.com
Updated my slides with Trey and Lavan's updates.
SNAP Presentation Outline 7.9.2014 0700 pm.pptx

Tony Nguyen

unread,
Jul 9, 2014, 8:44:39 PM7/9/14
to wth-hm...@googlegroups.com
Added some pictures to spice up my slides.
SNAP Presentation Outline 7.9.2014 0745 pm.pptx

Tony Nguyen

unread,
Jul 9, 2014, 8:46:37 PM7/9/14
to wth-hm...@googlegroups.com
Here is the latest paper.  Didn't have too many changes since last night.
SNAP Paper 7.8.2014 1100 pm.docx

Alexander Petrovic

unread,
Jul 9, 2014, 9:58:32 PM7/9/14
to WTH MBA Group
see attached
SNAP 2013 FS.pdf

Tony Nguyen

unread,
Jul 9, 2014, 10:08:08 PM7/9/14
to wth-hm...@googlegroups.com
Updated slide deck.  We'll do another run through tomorrow night and hopefully cut down on the time.  In the meantime, please review the paper for any final changes and send them to me to update.  Almost there!
SNAP Presentation Outline 7.9.2014 0900 pm.pptx

Tony Nguyen

unread,
Jul 10, 2014, 6:58:03 PM7/10/14
to wth-hm...@googlegroups.com
Made some minor changes to my slides.
SNAP Presentation Outline 7.10.2014 0400 pm.pptx

Tony Nguyen

unread,
Jul 10, 2014, 11:10:44 PM7/10/14
to wth-hm...@googlegroups.com
Team,

Here is the latest slide deck with the changes we made during the meeting.  I consolidated the critical success factors and recommendations section, so let me know if I put anything out of order.

For the guys getting in earlier, let me know when you guys get in tomorrow so we can maybe do 1 or 2 more run throughs.  The presentation is definitely getting a lot better and we should be able to get it under the 15 minutes.  I'll look through the paper tomorrow morning so please send me any further changes before noon tomorrow.  I also attached the latest version of the paper (no changes since Tuesday) so you guys can read through it again.  I'll submit the presentation and paper shortly after lunch tomorrow.

Have a safe trip to Austin guys and see you tomorrow.  Jeans and collar shirts for the presentation!
SNAP Presentation Outline 7.10.2014 1000 pm.pptx
SNAP Paper 7.8.2014 1100 pm.docx

Tony Nguyen

unread,
Jul 11, 2014, 11:33:30 AM7/11/14
to wth-hm...@googlegroups.com
Made some final edits to the paper.  I will wait until after lunch to submit the paper and presentation, so please send me any changes to the paper or presentation by 1 pm.  Thanks.
SNAP Paper FINAL.docx

Alexander S Petrovic

unread,
Jul 11, 2014, 2:46:20 PM7/11/14
to wth-hm...@googlegroups.com
Tony, Linda and Sasha are here. Let's us know when you guys arrive.

Sent from my iPad
<SNAP Paper FINAL.docx>

Tony Nguyen

unread,
Jul 11, 2014, 2:51:39 PM7/11/14
to wth-hm...@googlegroups.com
Looks like no one had any comments so I'll submit our paper and presentation to Martins now.  Thanks.

Trey Watkins

unread,
Jul 11, 2014, 2:52:57 PM7/11/14
to wth-hm...@googlegroups.com
Not gonna be there til around 3:30

Alexander Petrovic

unread,
Jul 16, 2014, 11:36:36 AM7/16/14
to WTH MBA Group
It's not over yet!!!!!!

We have to send SNAP our paper and presentation. You guys want me to do it? I would like to add some context in the email so let me know if there is anything missing from the presentation or paper that you would like to add.

Trey Watkins

unread,
Jul 16, 2014, 11:49:45 AM7/16/14
to wth-hm...@googlegroups.com
Do it. 

Tony Nguyen

unread,
Jul 16, 2014, 11:55:32 AM7/16/14
to wth-hm...@googlegroups.com
I'm good with Sasha sending it out.

Lavan Reddy

unread,
Jul 16, 2014, 11:57:23 AM7/16/14
to wth-hm...@googlegroups.com
Cool with me too

Sent by Lavan Reddy

Trey Watkins

unread,
Jul 16, 2014, 12:03:27 PM7/16/14
to wth-hm...@googlegroups.com
image.png
So proud.

Linda Ly

unread,
Jul 16, 2014, 1:30:40 PM7/16/14
to <wth-hmba-2014@googlegroups.com>
All yours to send out Sasha. Good job guys!

Sent from my iPhone
Reply all
Reply to author
Forward
0 new messages