Grameen Global Social Business Brand Architecture - Sustainable Global Media

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chris macrae

Oct 6, 2009, 2:45:47 PM10/6/09
to worldclassbrands
Grameen hosts a benchmarking club to which 100 or more global brand
ceos are invited- come if you want to bechmark how to make your global
market sector free to value sustainability

the world's first global social business brand architecture was
invented by Grameen Danone

- it is the benchmark for sustainabilty consumer goods global branding
particularly in functional food sectors for the worlds poorest kids

For Dr Yunus this was a simply continous improvement of the bank's
service to the next generation which began when one of Grameen bank's
first extensions in the 1980s was into being the nation's largest
retailer of carrot seeds. This micro social business leadership he
actioned (through penny packs of seeds to rural vilagers) when he
noticed how many village kids were night blind suffering from vitamin
deficiencies in their diets

For Danone, this brand architectiure's partnership publicity and
number 1 benchmarking status among global brand CEOs, and leading the
first most sustainable global market sector outside of banking is
worth 100 times more than television advertising campaigns could ever
Danone is now a brand that can extend its hi-trust across world youth
to almost anything danone could dream of sponsoring sustainability
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