Meanwhile, Shravani, Satya's neighbor, had been in love with Satya, since their childhood, of which he is unaware. When she learns of Satya's love for Nisha, she starts distancing herself from him, but marries him a few years later, after sensing his and Dinkar's pain. However, Satya married Shravani due to pressure from his father, not out of love. He does not work and instead, relives his memories of Nisha. He relies on Shravani's salary who works at Indian railways, for money to buy alcohol.
Satya realizes Shravani's love for him during this time and decides to let go of his past for a new start. However, Shravani thinks he is just acting that way to please Khushi. She decides to get a job transfer to Nagpur, leaving Satya, Khushi, and Dinkar behind. When Satya drops Shravani off at the railway station, he tells her that he loves her and apologizes to her for causing her pain. A delighted Shravani decides to stay back. They both embrace and kiss, with Satya finishing his journey toward love.
In December 2021, it was announced that Riteish Deshmukh will make his directorial debut in the film to be produced by Genelia Deshmukh under the banner of Mumbai Film Company. The film also marks her debut in Marathi films.[12] Jiya Shankar also debut in Marathi films approached by Rohan Mapushkar.[13] On 2 February 2022, Genelia Deshmukh shared video from the sets of the film.[14]
In the 1980s, former Minister of Industry Jamnalal Tripathi died, leaving a vacant seat in the Central Cabinet. This is exactly the opportunity Dadasaheb, erstwhile chief minister of Maharashtra and now a political adviser to the central government's ruling party has been waiting for. Dadasaheb has two daughters who are married to politicians. Daulat Rao Deshmane, the younger son-in-law and a virtuous minister and a potential next Minister of Industry candidate, decides to visit a pilgrimage with his wife Dolly and his father-in-law before things start. During the pilgrimage, there is an uproar in central political circles when a photo of Daulat with a lady makes the front page of a newspaper, exposing him to an extramarital liaison.
Actor-director Prasad Oak first read the novel in 2004 and was inspired to adapt Chandramukhi into a feature film due to his love for folk artists and thought it will be his first film as a director. He was trying to acquire the rights to the story for more than a decade, but the author Vishwas Patil was not ready for it. Meanwhile, Oak went on to direct two feature films Kachcha Limboo (2017) and Hirkani (2019).[3]
Principal photography began on 8 November 2020.[17] The mahurat shot was filmed at Masina Hospital in Byculla. The second schedule started on 7 December 2020 and ended on 18 December 2020. The various shooting locations were Bhor, Saswad, Satara and Mumbai, including Film City. The filming was completed within 45 days. The post-production of the film was wrapped towards the end of February 2021.[18]
On 16 March 2022, Adinath Kothare was revealed as Daulat Deshmane with a 48-second teaser.[26] A star-studded event was hosted at the Royal Opera House, the first-ever Marathi film event to be held at this heritage theatre in Mumbai on 22 March 2022. Where makers announced Chandra by unveiling Amruta Khanvilkar's 35-foot-tall cut-out in Chandra's look and she even performed Lavani on a song from the film.[27][14] Subsequently, songs "Chandra",[28] "To Chand Rati"[29] and "Bai Ga"[30] were released, which generated much hype for the film. Following this, the cast of Samir Choughule as Battasha, Mohan Agashe as Dadasaheb Saswadkar, and Rajendra Shisatkar as Nana Jondhale were unveiled through teasers. The almost three-minute long official trailer was released eight days prior to the film. The trailer was well received by the audience.[31] Along with the Marathi stars, Bollywood dhak dhak girl Madhuri Dixit and global icon Priyanka Chopra Jonas had praised the trailer.[32] Mrunmayee Deshpande was not revealed as part of the cast. A poster of her as Damayanti Daulatrao Deshmane was unveiled after the trailer, as they intended for the trailer to do so instead.[33] The "Sawal Jawab" song, featuring Prajakta Mali and Khanvilkar, was released three days before the film's release.[34]
The poster of Chandramukhi appeared on the SpiceJet plane, for the first time in the world of the Marathi Industry movie poster flashed on the plane.[35] The event took place at Mumbai's Chhatrapati Shivaji Maharaj International Airport just a day before the film's release. As part of promotion, Khanvilkar was featured on the cover of Filmfare Magazine, becoming the first Marathi actor to grace the cover.[36]
The Week review applauds the magnum opus drama, calling it "Set against the backdrop of top-notch cinematography, screenplay and an amazing soundtrack, the cast takes audiences through a whirlwind of emotions only through a trailer. Chandramukhi lives up to the hype."[40] Suyog Jore of Cinestaan rated 2 out of 4 stars and described Chandramukhi as "not just the love story of two unlikely people, but it is also a tribute to Maharashtra's old and rich culture of lavani and poetry." He praised Khanvilkar for her performance and noted, "the film belongs to Khanvilkar. The actress has simply poured herself into the character. If only the makers had given Chandramukhi a bit more depth, Khanvilkar's performance would have been a tour de force."[41]
In contrary to this, Sameer Ahire wrote, "Chandramukhi is a moon-plated film which looks beautiful but lacks the gravity that could have brought it down on earth." Although he appreciated its cinematography, music and performances. Johnson Thomas of Filmibeat comparing it with Oak's previous work, he gave it 2.5 out of 5 and wrote" It's only in the final throes of the runtime that Oak manufactures a telling moment-as Chandramukhi has her final confrontation...".[42][43]
The police said Mahajani was staying alone at a rented accommodation in Ambi village near Talegaon Dabhade for the last eight months. He has a daughter and a son Gashmir Mahajani, a successful film and television actor with whom Ravindra shared the screen several times.
We know that Bollywood actors are among the highest paid stars and some are even on par with the highest earning celebrities around the world. But, what about artists from regional cinema, like our Marathi actors? If you wondered who among these Marathi stars rake in the moolah, look no further because here's a list of the highest paid actor and actresses.
Marathi cinema lacks the firepower that stars bring to the box office business in most other Indian languages. Many Marathi stars have had parallel careers in films, television, theatre, and more recently, streaming. Unlike stars in the South, or even in the Hindi film industry, Marathi stars do not carry the aura or the exclusivity of a star who must be watched on the big screen. As a result, even films featuring the most popular Marathi stars have registered inconsistent box office openings, such as the example of Swwapnil Joshi films in the chart below. Because a Marathi film producer cannot be assured of a minimum box office opening no matter how popular the star is, making Marathi films a riskier proposition than other languages, despite the budgets being lower.
Another factor that limits the influence of Marathi stars is the lack of youth appeal. The average age of the top 10 male stars on Ormax Stars India Loves (Marathi) is 48 years, while that for female stars is 39 years, which is a notch higher than their equivalents in other languages.
Youth is a key audience to secure a strong box office opening, and the absence of popular young stars means that films must rely on relevance of their subjects to attract the youth. But only a few films like Boyz and Takatak have managed to connect with the youth and open well.
If we look at the last four years, there are only a few studios that have produced and released Marathi films consistently, with Zee Studios and Viacom 18 Studios being the most prominent ones. Because the investment in a Marathi film is significantly lesser compared to other languages, success of a handful of Marathi films lured many first-time producers into trying their luck in Marathi cinema. A total of 263 unique producers have released a Marathi film in the last four years, of which 251 have only produced one film!
A first-time producer lacks the experience and capability to mount and release a film like a studio, who has the advantage of a slate of films, media tie-ups, marketing expertise, and established relationships with leading exhibitors.
A related issue faced by many first-time producers is the time gap between green-lighting the project to the actual release of the film. Many films remain unreleased for a long duration because of issues like budget constraints, lack of marketing expertise, or unwillingness on the part of exhibitors to provide adequate showcasing. When such a film is eventually released, it often bears a jaded look, resulting in instant rejection by the audience.
Due to the lack of star power and the inexperience of the producer, marketing of most Marathi films lacks planning and rigour. In the last four years, numerous films have released just with a launch campaign of just one week. And then, there are many cases where the gap between the trailer launch and the release is very long, even six months at times.
Marathi media, especially television, is part of networks like Zee and Viacom 18, which also have their studio arms producing Marathi films. Hence, it becomes easier for studios to get media space for their own films, while it can be an uphill task for a first-time or independent producer.
The root issue here is that there are way too many releases. 85 Marathi films released theatrically in 2019, which is just a notch lower than the four South languages, which have a a far more sizeable audience base to address (see our Sizing The Cinema report for more).
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