a. violation of an individual's right to privacy
b. violation of human rights
c. violation of distributive justice
d. violation of common decency
ans. c
2.Utilitarianism suggests that it is ethical to make decisions
based on
a. Moral virtues
b. common decency
c. what is best for most people
d. none of the above
ans . c
3. A teleological approach to business ethics proposes that the
guiding principle should be
a. Purpose
b. Power
c. Practice
d. People
Ans. a
4.Marketing communications activities can be deemed 'ethically
neutral', meaning that it depends on:
a. How they are carried out
b. Available finance
c. Stated business aims
d. Legal guidelines
Ans. a
5. Research suggests that unethical behaviour is viewed most seriously
by stakeholders if
a. A standards agency criticises the organisation
b. Unfavourable reports appear in the media
c. Some customers are upset
d. It has a long-term, negative impact on
organisational effectiveness
ans. d
6. Ethical behaviour is matter of
a. acting on considered judgement
b. obeying the rules
c. Juggling standards and business needs
ans. a
7.Research suggests that marketing communications designed to shock
are:
a. Always the most effective
b. Possibly counter –productive
c. Probably the least effective
Ans. b