Guerrilla Marketing Series: Reverse Graffiti Explained With Examples
Mark Levis
As we are moving forward in Guerrilla Marketing Series i.e. after Ambient Marketing, Ambush Marketing, and Stealth Marketing, we will be explaining to you about Reverse Graffiti marketing. Many of you might wonder and think what is reverse graffiti and what is the use of graffiti in the marketing field? Well, the same question was popping in my mind when I heard the word reverse graffiti for the first time. Big Brands and organizations have found many creative marketing strategies to advertise their product and Reverse Graffiti is among one of them.
Reverse Graffiti is one of the unique marketing strategies that was used by more than a hundred brands and small businesses around the globe to spread awareness and provide information about their brand and product.
What is Reverse Graffiti Advertising?
It is an art form used by the marketer to create a temporary image or animation on the wall by removing the dirt and debris from the surface. Reverse graffiti is also known as clean advertising, dust tagging, and clean graffiti. It is an Eco-friendly, cost-effective, and high impact outdoor marketing practice which makes it easy for a brand to communicate with their customers. This type of eye-catching marketing practice is always helpful in creating brand impact among users.
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