After posting that, I thought of something else to add. I also notice that the youtube videos seem to be lost on the email version.
So here are the two videos:
http://www.youtube.com/watch?v=zDZFcDGpL4U
http://www.youtube.com/watch?v=u6XAPnuFjJcAnd here is the extra bit I added on:
Shortly before Laura mentioned the first video, I'd noticed an advert for Sightsavers. The advert had the headline:
Every wipe of his eyes takes Talla closer to blindness
You can see the video version of the advert
here.
I
hate that kind of advertising. It's so negative. The
TV spot I've linked to really nails the tone, right down to the
depressing music and the sombre narration. It's dripping with pity.
I want a charity to make me feel excited about all the projects they run
that improve people's lives, not try to make me feel sorry for poor
people and guilt-trip me into donating.
That's what makes me want to give over my free time and skills, and put
my heart into something. The excitement of believing in what can be
achieved.