Hi,
You can tag all your stores with the same identity.. Maybe you have some internal identity you can push that to us. But for each unique user a user profile will be generated and they will get merged since they have the same identity.
User's for whom your pop-up didn't show and you didn't push the profile will be treated as anonymous.
What you could do alternatively is push an event each time the pop-up shows or the user clicks.. That will report those counts correctly.
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