WireService
Organic SEO (Search Engine Optimisation) makes the biggest impact on a business’s sales lead generation goals beating PPC (pay per click), according to an independent survey which reported that 57 percent of B2B (business to business) marketers and 41 percent of B2C (business to consumer) said SEO was the biggest single source of lead generation for their business.*
In business terms SEO is best described as a method of driving targeted online direct sales leads. It achieves this by driving traffic to a specified website or landing page. There are two critical elements to SEO. One is to find the right search terms so that you can identify the best traffic sources to direct to the website and the other criteria is to ensure that the techniques you use to get the website onto page one of Google (or other search engines) is done in such a way (also known as ‘white hat’) that Google will not penalise your site. If the site gets penalised it can prove very costly and sometimes virtually impossible to nurse it back to health.
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