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[Sear Sommerfeldt]

Driveto Survive goes beyond talking about pump operations, aerial operations, and preventative maintenance; it fills in the gaps between vehicle dynamics and crash causation. After 15 years of training and research, Chris Daly developed a training program combining his fire service and crash reconstruction training experience.

Fire apparatus operators will learn the limits of driving an emergency vehicle and will understand that no matter how long they have been driving or how good they think they are, at some point physics will take over and the vehicle will lose control.

We can reduce the number of emergency vehicle crashes throughout the world by addressing key issues and providing emergency vehicle operations course (EVOC) instructors with methods to convey these concepts. Concepts you learn in this book relate to more than just driving a fire apparatus. These principles apply to anyone who drives a vehicle, including your family members and loved ones.

Growing in popularity, eBooks are relevant pieces of digital media that businesses use to drive all sorts of marketing goals. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer. eBooks can serve as catalysts for passive income, lead magnets that help you market to your audience and resources that add more value to your services.

Start by browsing the current Kindle ebooks available in your chosen category. Are they mostly paid or free? Are they getting a lot of purchases and positive reviews? Researching your market can help you decide if your ebook topic is worthwhile and profitable.

Your title is an important element to help your ebook gain visibility and get conversions. The last thing you want is a generic title that blends in with the crowd. Take a look at these 3 eBooks listed on the Kindle Store, as an example:

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If you've self-published an ebook, you need to choose its pricing carefully. Ebook pricing is perceived differently than that of print books, since purchasers don't obtain anything tangible when they buy an ebook. Choosing the right price for your ebook can be difficult, and you may be tempted to try different prices to see how well your book sells. All ebook platforms let you change the price of your books whenever you want, so you can experiment with selling books at different prices.

Discounting ebooks can help drive sales, and help readers discover new authors. But they can also have other effects. If you discount one of your books, make sure to promote the discounts on your socials. If enough readers purchase the book, this will drive up the book's sales rank, and it could put it in the top 100 books on the platform where you've run the discount. Many readers look at these lists when trying to find new books to read, and getting on a best-seller list can keep the book selling, even after you've ended the discount.

It can be useful to think of discounting some of your books from time to time. If you write in a series and have already published several books in the series, it's a good idea to discount the first book in the series, perhaps even permanently. Selling a first installment for $.99 or .99 could help attract readers who might not be sure that they are interested in your books. That price is cheap enough that someone can take a chance, and, if they don't like the book, not regret the expense. If they do like the book, they might go on to buy the rest of the series.

Even if you don't write in a series, you might want to discount one of your early books. The reason is the same: to get readers to discover what you've written. If they like it, they might buy more books. A good time to do this is when you've just published a new book at full price; if readers like the discounted book, they may pay full price for the newest title.

You can run short-term deep discounts for one or more of your books if you wish. You could try discounting a book for a week or two, and see if sales increase for that book and others. Amazon lets you run Kindle Countdown Deals, which are timed discounts. Amazon also runs Kindle daily deals and monthly deals. While Amazon's marketing team selects the books for these deals, you can nominate up to two books for these promotions. Amazon says that this process is in beta, and there are probably thousands of authors nominating their books, but it can't hurt to try.

Getting on Amazon's daily or monthly deals can have a huge effect on your books. While most of the deals are sold at $.99 or .99, and you don't earn much from them, you may sell hundreds of books in a one-day deal. As with other discounts, this bumps your sales rank and can put your book in the best-seller lists. It can also give you valuable exposure, which is generally worth much more than what you've lost selling the books at a deep discount. Those readers who don't buy your book will still see your name, and your book's cover, which may resonate with them the next time they see it.

Deep discounts also target a core group of big readers, who have a TBR pile - either real or virtual - that is imposing. According to Statista, 39% of Americans read more than 20 books a year. These voracious readers often look for new authors and are likely to buy books when they're discounted, giving them opportunities to try out new authors or to buy back catalog from authors they like. I confess to having a couple hundred of ebooks in my Kindle library that I haven't read yet, but I often dip into these books when I'm looking for something to read and don't have a new book waiting. At .99p each, it's almost as if the books are free. (Of course, if I add them all up, then it's far from free.)

Your books have a natural life cycle. If you have enough regular readers, and promote your new books via a mailing list and social media, new books will sell well for a month or two, then sales will drop. When you think sales have bottomed out, try a deep discount, and see if that gives you a bump. If you've published several books, take the time to set up a spreadsheet with monthly sales, so you can spot the best time to run discounts. And make sure to promote those discounts on the same channels you use to promote new books. Your existing readers, who may not have all your books, may buy discounted books, and you may pick up new readers. Even though it seems counter-intuitive, discounting your ebooks can be beneficial over the long term.

Are you considering implementing IATA NDC? Do you want to grow the success of your NDC strategy? Do you need help encouraging travel partners to migrate to NDC platforms?

Accelya is a leading global software provider to the airline industry, powering 200+ airlines with an open, modular software platform that enables innovative airlines to drive growth, delight their customers and take control of their retailing.

What motivates us to learn? We all want our students to be engaged learners, but we often struggle with getting them excited about and responsible for their own learning. In Engaging Children, Ellin Oliver Keene explores the question: What can we do to help students develop internal motivation or, better yet, engagement?

In Engaging Children, Ellin Oliver Keene explores the question: What can we do to help students develop internal motivation or, better yet, engagement? Differentiating between compliance, participation, motivation, and engagement, she shows how to develop and recognize true engagement in your classroom and help students take more responsibility for their learning.

As a teacher, instructional coach, or principal you will learn to cultivate an environment where student-driven engagement becomes the norm. You will also explore four pillars of engagement that provide a framework for considering what it means to be engaged:

I want you to join me in delving into this question: What can I do to help students develop intrinsic motivation or, better yet, engagement? At the core of this book is an exploration of the ways we can promote student-driven engagement through discourse and modeling. I will show how we can help students take more responsibility for their own learning and engagement.

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Publishing a book doesn't need to be a complicated process. Luckily, in the age of the internet, you can publish your books online and reach readers all over the world.

Submit your books to multiple online ebook publishing platforms, and brick and mortar bookstores in just a few clicks. Self-publish and distribute your books worldwide with PublishDrive.

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As teens set out on their journey of independence, they need a solid foundation of knowledge, skills, and plans to reduce their risk behind the wheel. Quality driver education is a critical element in developing safe driving attitudes, improving hazard recognition, and managing visibility, time, and space in traffic. AAA plays a key role in preparing teens for this journey by offering the How to Drive Online supplemental program which delivers rules and essential elements of safe driving in an interactive and innovative way.

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