what is wine 2.0?
Jeff Stai
Reposted here from winecast (http://winecast.net/2006/12/20/wine-20-is-about-community/) for discussion and general rock throwing...
I was reflecting on the tech aspects, and how little and how much it matters… Back in the 80’s (believe it or not!) I belonged to a group of food and wine enthusiasts that conversed via a simple email reflector called FOODWINE. Even back then we had all different levels of tech-savviness, but it was a great online social experience - we even had gatherings in different towns to share wine and food. I learned quite a lot from this group, but eventually had to check out when career and kids demanded more time. (And I just checked - this group still exists! I just re-upped :)
Now we have all of these “Wine/Web 2.0 avenues - blogs, forums, ecommerce, wine logging sites, recipe archives, and so forth. And as Tim said “…it’s about communities of interest using the internet to share their passion for wine.” But this has been happening already for 20 years now! So what’s different?
OK, I’ll tell you: data. Old days = a continuous threaded conversation stored in a pile of archives organized by month. Now = every type of communication (chat, notes, picture, rating, etc.) is indexed and can be searched and summarized. And tools are presented to the user to perform this “data mining.”
That’s what is happening on sites like WineQ and WineLog with their ratings and tasting notes and tags. And what I understand IBG is offering to wineries to help them understand their customer base better.
So yes - without community we have nothing - we have no data. But the new tools that are available AND THEIR EXPOSURE TO EVERY USER is what is truly significant and empowering!
--
Jeff Stai j...@twistedoak.com
Twisted Oak Winery http://www.twistedoak.com/
Winery Blog http://www.elbloggotorcido.com/
wine...@gmail.com
> Now we have all of these "Wine/Web 2.0 avenues - blogs, forums, ecommerce, wine logging sites, recipe archives, and so forth. And as Tim said "...it's about communities of interest using the internet to share their passion for wine." But this has been happening already for 20 years now! So what's different?
>
> OK, I'll tell you: data. Old days = a continuous threaded conversation stored in a pile of archives organized by month. Now = every type of communication (chat, notes, picture, rating, etc.) is indexed and can be searched and summarized. And tools are presented to the user to perform this "data mining."
>
> That's what is happening on sites like WineQ and WineLog with their ratings and tasting notes and tags. And what I understand IBG is offering to wineries to help them understand their customer base better.
>
> So yes - without community we have nothing - we have no data. But the new tools that are available AND THEIR EXPOSURE TO EVERY USER is what >is truly significant and empowering!
No rocks from my end, Jeff. I think you have hit on a subtle but
powerful aspect of what makes things both different from past years and
a very large opportunity for some of the Wine 2.0 sites. Tasting notes
and discussion groups are great, but the real money will be made by
connecting those groups with wine clubs and/or online stores. Shipping
law changes enables almost a national market with no shelf space or
accounts receivable issues for wineries (not to mention better margins
on each sale). The consumer gets much larger selection and better
recommendations. Wine 2.0 entrepreneurs have viable business models.
It's a real "win-win-win."
Thanks, Jeff; great stuff!
--
Tim
Cellar Rat
maybe it's been said, but this has a lot to do with adoption of tools
that make it easier to get at these threads, and to dictate our own
terms for how we interact with that data. It truly has changed the
nature of that game.
I can't tell you the lengths to which I went to find new music from
contemporary composers in the early eighties and beyond but now similar
sort/search/discovery processes end up dropping a note to my phone when
trusted filters come up with them. It's still too messy but for the
truly passionate out there, you can count on them finding the material
that is most worthy.
Working to make quality material available to people via channels they
already embrace is key.
That's the piece I wonder about. Can we grow something great from the
rich mulch of all our user generated content?
(and I include my stuff in that mulch)
ab
Jeff Stai wrote:
> Reposted here from winecast (http://winecast.net/2006/12/20/wine-20-is-about-community/) for discussion and general rock throwing...
>
> I was reflecting on the tech aspects, and how little and how much it matters... Back in the 80's (believe it or not!) I belonged to a group of food and wine enthusiasts that conversed via a simple email reflector called FOODWINE. Even back then we had all different levels of tech-savviness, but it was a great online social experience - we even had gatherings in different towns to share wine and food. I learned quite a lot from this group, but eventually had to check out when career and kids demanded more time. (And I just checked - this group still exists! I just re-upped :)
>
> Now we have all of these "Wine/Web 2.0 avenues - blogs, forums, ecommerce, wine logging sites, recipe archives, and so forth. And as Tim said "...it's about communities of interest using the internet to share their passion for wine." But this has been happening already for 20 years now! So what's different?