Update after meeting with Prof Reed

[Stephanie A. Chuah]

Hi Everyone,

So-- I met with Professor Reed today, and essentially here are the next steps/key points:

- We dont HAVE to use quantitative data to back up all of our suggestions/recommendations/messages/positioning, we could equally use secondary resources, our interview information etc

So please read up on what you can

- I am inspired in what else I could do with the data, so I will be working on that until Friday. After which I should be able to provide direction, so please hold for that.

Just be patient with me until then

- We could also 'reverse engineer' our ideas, which is what we discussed earlier, summarize some hypotheses and find the data to back it up

By Wednesday night, send me a list of ideas you'd like me to explore (it could be, I think Working Moms might be a good segment to isolate and look at, they'd be ____ age range, at least 1 child in household, etcetc any other demographic or psychographic variables I could isolate.)

Hope you're all surviving this last week of class! Let's meet this weekend.

-Steph

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Stephanie A. Chuah
The Wharton School, University of Pennsylvania
stephani...@gmail.com |  +1 (215) 919-1574

[Stephanie A. Chuah]

http://www.when2meet.com/?671686-Iv9nf

When2meet for this weekend.

I won't be able to provide any strong guidance from the data before Saturday, hence only putting in Sat/Sun. If you'd like to meet earlier than that to discuss things, then by all means, let's arrange for a meeting earlier than that.

-Steph

[Duaa Abu Hijleh]

I would prefer meeting during the weekend as opposed to meeting this week...and I do believe that I mentioned a few times during this one meeting we had that we shouldn't waste that much time on quantitative analysis when we can use qualitative data and our interview insights. After all, we did not conduct the interviews for no good reason, we could have just sent out surveys if all the data we needed was quantitative. 

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[Jannel Alston]

Hello Everyone!

It appears that our next meeting will be this Saturday at 4:30pm. Please bring your calendars, because I think the best course of action for us in terms of meeting times is to schedule our meetings from now until this deck is finished. Take a look at the data, and bring your idea banks and thinking caps for marketing messages!

Jannel

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[Jannel Alston]

Can someone book a GSR for this please?

[Duaa Abu Hijleh]

I booked G57 from 430 to 6!!

[Duaa Abu Hijleh]

Oops I just notice that Maryam has booked G58. I'll cancel mine!