presentation

[Maryam Mir]

next meeting- monday 10pm, f51

[Arav Mehta]

Hey guys,

I wasn't able to attend the guest lecture on Tuesday as I had two exams that day. 

Would anyone be able to give me a brief summary of what the speaker talked about?

Thanks so much,

Arav

On Sat, Dec 8, 2012 at 6:03 PM, Maryam Mir <maryam...@gmail.com> wrote:

next meeting- monday 10pm, f51

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--
Arav S. Mehta
B.Sc Economics Candidate
The Wharton School | Class of 2013
University of Pennsylvania
ar...@wharton.upenn.edu | 347.933.1246

[Manisha]

Oh Me too actually. Thanks!

Sent from my iPhone

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[Joseph Smithey]

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[Stephanie A. Chuah]

My laptop's taking forever to shut down! I'll be there asap

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--
Stephanie A. Chuah
The Wharton School, University of Pennsylvania
stephani...@gmail.com |  +1 (215) 919-1574

[Arav Mehta]

Hey guys,

 

Might be like 10 mins late.

 

Be there soon!

[Arav Mehta]

[Jannel Alston]

Memory Slides!

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[Stephanie A. Chuah]

[Arav Mehta]

[Duaa Abu Hijleh]

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[Stephanie A. Chuah]

[Stephanie A. Chuah]

Meeting tomorrow, 10pm F62

Figure out perceptual map axis etc.

Think about messages, values, advertising strategies.

Arav, could you possibly work on an outline for the Porters Five Forces framework?

-Steph

[Arav Mehta]

Sure I can do that.

 

One question - Porter's Five Forces is used to analyze an industry. Is that what we're trying to do here?

[Stephanie A. Chuah]

Yep, it doesn't have tone structured exactly like a porter's five forces, but it's to give a good intro to the windows phone within the competitive landscape. Then introduce what our project does for windows phone within that: increase market share, popularity, brand etc

On Tuesday, December 11, 2012, Arav Mehta wrote:

Sure I can do that.

 

One question - Porter's Five Forces is used to analyze an industry. Is that what we're trying to do here?

On Mon, Dec 10, 2012 at 11:48 PM, Stephanie A. Chuah <stephani...@gmail.com> wrote:

Meeting tomorrow, 10pm F62

Figure out perceptual map axis etc.

Think about messages, values, advertising strategies.

Arav, could you possibly work on an outline for the Porters Five Forces framework?

-Steph

On Mon, Dec 10, 2012 at 11:40 PM, Stephanie A. Chuah <stephani...@gmail.com> wrote:

On Mon, Dec 10, 2012 at 10:35 PM, Duaa Abu Hijleh <duaa...@gmail.com> wrote:

On Mon, Dec 10, 2012 at 10:23 PM, Arav Mehta <ar...@wharton.upenn.edu> wrote:

On Mon, Dec 10, 2012 at 10:20 PM, Stephanie A. Chuah <stephani...@gmail.com> wrote:

On Mon, Dec 10, 2012 at 10:07 PM, Jannel Alston <jannel...@gmail.com> wrote:

Memory Slides!

On Mon, Dec 10, 2012 at 9:58 PM, Arav Mehta <ar...@wharton.upenn.edu> wrote:

Hey guys,

 

Might be like 10 mins late.

 

Be there soon!

On Mon, Dec 10, 2012 at 9:54 PM, Stephanie A. Chuah <stephani...@gmail.com> wrote:

My laptop's taking forever to shut down! I'll be there asap

On Monday, December 10, 2012, Joseph Smithey wrote:

 

 

From: windows-...@googlegroups.com [mailto:windows-...@googlegroups.com] On Behalf Of Manisha
Sent: Saturday, December 08, 2012 7:56 PM

[Stephanie A. Chuah]

[Jannel Alston]

I looked at the VALS framework questionnaire that Prof. Reed had us take. I think our youthful and playful segment is a mix between the experiencers and makers (both linked below)

http://www.strategicbusinessinsights.com/vals/ustypes/experiencers.shtml

http://www.strategicbusinessinsights.com/vals/ustypes/makers.shtml

See you soon!

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[Arav Mehta]

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[Arav Mehta]

Hey guys,

Running late from another meeting. Please start and I'll be there in 10.

Arav

Sent from my iPhone

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[Stephanie A. Chuah]

Youthful

Positioning Strategy

       For youthful, fun-loving, playful people (target audience), Windows Phone OS is the mobile operating system (frame of reference) that delivers trendiness, excitement & connectivity (benefit) because only Windows Phone OS (brand) has a vibrant, animated design aesthetic  live tiles (moving), bright colors, allows you to socialize on different levels simultaneously with People Hub (support).

 

Working Parent

Positioning Strategy

       For the Uber Moms/Dads working moms/dads (target audience), Windows Phone OS is the mobile operating system (frame of reference) that delivers organization, safety, sharing capabilities and ease of use (benefit) because only Windows Phone OS (brand) has a child-safe app avenue  Kids Corner, MSOffice, schedule management(support).

 

Passionate Pragmatist

Charismatic Entrepreneurial Optimizer

Positioning Strategy

       For the visionary with an entrepreneurial spirit (target audience), Windows Phone OS is the mobile operating system (frame of reference) that allows you to express your creativity, apply business acumen, share your results/ideas, influence others (benefit) because only Windows Phone OS (brand) has a vibrant, animated design aesthetic  live tiles (moving), bright colors, robust contact management with People Hub ultra speed, MSOffice (support).

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[Stephanie A. Chuah]

F62 tomorrow, Wednesday 9pm.

[Manisha]

Hey guys. Running a few min late. Be there soon 

Sent from my iPhone

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<MKTG211_ProjectStrategyList.docx>