Dear
Jakub, I am sorry for not making my point very clear. One of the major
and in the same time common mistake made by the front office when the
data of a Guests requiring a reservation or is checking in, is that of
misspelling, when entering the guests data in the PMS when these MUST be
added manually. Manually meaning direct booking..really what we all
(hotels) want. All date from guests who book online either via an OTA,
GDS or via our own Website, are automatically entered correctly to the
PMS with our two way Interface. The average fair share depending on the
country and city is: 40% Online bookings via OTA, 40% direct (where
mistakes happen) and the rest are GDS or high street travel agencies.
Now
with the example I gave above with a hotel of 100 rooms (65%
occupancy), the direct manually added booking in the PMS is around
71'000. Now lets take this axample:
Mr John
Smith books directly and sends an email providing also his
address/invoice address. Mr Smith, lives in Penthull Street 98, Stoke on
Trend, ST1 1EE, UK. If, and believe me it happens all the time, the
front office enters the address with a mistake either by missing a
letter or adding a wrong postal code, Mr Smith, the next time he decides
to use the Blockchain Platform, he will show up as a new customer with
no history in the hotel. The CRS when installed and used by hotel(s),
the algorith the system uses, automatically corrects the mistake and
pass the data the PMS.
Unfortanately, and
because the majority of the hotels worldwide are indipendant hotels,
only aroung 15% of them have a CRM installed.
This
is what I mean. Imagine booking a room or send a request to a hotel you
have been before, inside the Platform and not the common way.. The
system will not recognise you as a return Guest but will pressent you as
a new one. This problem, although it does not sound important, is one
of the top 5 negative experiences Guests have in a hotel when checking
in. Another problem, will be if a guest is a frequent visitor at the
hotel, with a special rate, free upgrade etc etc, and the hotel has
created a smart contract with him/her. What will happen then? The guest
will be dissapointed, and will raise quality service questons. Hotels do
not want that to happen. This is why I (and I apologize for being
stubborn on this one), am 100% sure the PMS needs to play a control
role. Noone owns the guest data in Blockchain....but as the English say:
"You never get a second chance for the first impression". So the day
our vision is lunched, I do not want these guests to be left with a
bitter taste when using the platform for the first time,
Please also note, OTAs do not check if your name is Rafel or Raphael... We, though, do care a lot.
PS: Ideas as an example, (
https://ideas.com/)
is a revenue software which depending of the decision level you want it
to be (many hotels do this), will automatically reject a reservation
request, or prioritise a "green" booking instead of an "orange" or
"red". if the revenue system "adopts" itself to the new blockchain era,
(eventually this will happen as yield and revenue management will still
play a vital role to the hotels), it will cause prolems.
Sorry this email was long.
I wish you a happy evening.
Warm regards
Dimitris