WEN Austin: Kevin Leahy - Fitting Your Buyer's Brain Like a Glove, 6-12@CoSpace ATX

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Bronwyn Kutsch

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Jun 10, 2012, 10:43:35 PM6/10/12
to Wilco Entrepreneurs Network
World Entrepreneurs Network
Locally Organized, Globally Connected
Greater Austin WEN Community – formerly Wilco Entrepreneurs Network
Alliance of Texans Building Businesses - Passion, Plan, Perform!

This Week’s Topic: Kevin Leahy, JD - Fitting Your Buyer's Brain Like
a Glove

LOCATION:
• CoSpace ATX, 911 W. Anderson Lane #203, Austin, TX 78753.
• 911 West Anderson Lane is at the confluence of Anderson Lane, Lamar,
and 183.
• We’re in Suite 203, which is upstairs (elevator available), right in
the middle of the Interpoint retail center. Parking is free and there
is ample space in back, up front, or even in the covered parking at
the east end of the center.


Date/Time: Tues, June 12 @ 6:30 PM

Due to limited seating, please RSVP at:
http://events.constantcontact.com/register/event?llr=s5pwbcjab&oeidk=a07e60qb28pc2df2c80


Agenda:
• 6:30- Welcome, introductions, announcements, possible speakers,
calendar for meetings
• 7:00 – 8:30 Kevin Leahy - Fitting Your Buyer’s Brain Like A Glove
• Neuromarketing encourages the buyer's brain to stand up and take
note of your product or service. Neuroselling teaches you how to sell
directly to the buyer's brain. Neurodynamics teaches you how to create
a complete buyer experience that fits their brains like gloves. This
talk explores neurodynamics in some detail, with reference to cutting
edge brain science. We all know there's a reptile in there and a
little monkey brain as well. Here's the thing: your most satisfied
buyers also rely on the front of their brains, which are their most
human parts. Companies like Apple, Coca Cola, and even your favorite
restaurant keep you coming back for more by appealing to how what they
sell deserves to be in your story. Your buyers build that story with
their entire brains. Learn more about this as Kevin Leahy shares with
you how to build out your buyers' stories in ways that meet their
needs. Happy brains mean satisfied customers and deliver knockout
business success your way.

• 8:30 – 9:00 Your one question / Your need / Networking


Cost: Free

Due to limited seating, please RSVP at:
http://events.constantcontact.com/register/event?llr=s5pwbcjab&oeidk=a07e60qb28pc2df2c80


Membership: Open to the public - show up to listen or participate
Short Bio:
Kevin Leahy, JD
Founder, Knowledge Advocate, LLC
A consultant that helps you fit your buyer's brain like a glove.
Kevin is the last of five kids born from 1962 to 1967, which means mom
and dad had five kids in five years. He learned to keep up with
sibling trends early by using his competitive yet playful drive toward
excellence. 17 years as a trial lawyer taught him to be skeptical,
while his birth order crafted him as an out-of-the-box optimist. His
wife has been known to introduce him this way, "Kevin Leahy, nowhere
near the box." At his core, Kevin is an optimistic skeptic. He is also
on a mission: to make Austin the go-to city for companies that seek to
maximize how their product or service fits the brains of their buyers
like a glove. Brain-focused consulting, called neurodynamics, is a
trend that will not go away any time soon. It's like bacon in that
way, and different. Kevin's talk, Fitting The Brain of Your Buyer Like
a Glove, encourages you to fit your product or service on purpose and
by design to make sure your customers' brains are happy and their
experience, ultimately satisfying.

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• Round Rock Chamber – http://www.roundrockchamber.org/
• Round Rock Economic Development Partnership –
http://www.roundrockchamber.org/Economic-Development.5.0.html
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