Facebook Viral Video App

[Ene Vinson]

Whetheryou're a content creator or a business owner, going viral on Facebook can be a game changer. With over 3 billion monthly active users, it's ridiculously lucrative for brands and individuals to have their content seen and shared by millions of people.

However, going viral is no easy feat to achieve. With constant algorithm changes and fierce competition, your Facebook post has to be on point to stand out. In this article, we'll share 18 strategies on how to go viral on Facebook.

Typically, a Facebook post is considered viral when it reaches a large audience organically through likes, shares, and comments. It can also refer to content that gains massive attention and engagement quickly.

This process often starts with a single post, i.e., a video, photo, or anecdote, that catches and holds your follower's attention. If they then decide to like, comment or share your post, Facebook's news feed algorithm takes notice and exposes it to larger audiences.

Tools like Facebook Audience Insights are great analytical tools to get insights into your core audience. You can also check user surveys on which topics, products, or types of content are currently trending. This information can then be used to craft your viral content strategy.

When people mindlessly scroll down their Facebook News Feed, a catchy headline can stop them in their tracks. According to AdEspresso, the average length of a Facebook ad headline is five words. So deviating from this average may hurt your chances of going viral on Facebook.

One way to discover what topics audiences are passionate about is by staying on top of current events and trends. For example, if a recent news event has stirred up a lot of conversations, create a Facebook post that ties into it. This can range from a video giving your unique perspective to a blog post that thoroughly explains the event and its impact.

Of course, you still want to stick to industry relevant content when posting. If you are a fashion brand, trending topics in the fashion industry would be more relevant to your audience than political news.

According to a survey by Databox, nearly 70% of respondents said that video content drives more ad clicks on Facebook than other content types. This preference for videos over images and text is a crucial insight for anyone aiming to create viral content.

Beyond simply gaining more clicks, videos also engage viewers longer. Users often pause their scrolling to watch a video, giving content creators a larger window to convey their message and encourage interactions.

How-to videos or educational content, for example, offer value by teaching viewers something new. Humorous videos provide entertainment value, while informative articles give insights that can help users make better decisions.

Think about your favorite influencers or celebrities on Facebook. What makes them stand out? Is it their sense of humor, bold opinions, or relatability? These traits make them more memorable and engaging than others.

You can also use Facebook Insights to see when your followers are online and tailor your posting schedule accordingly. If you don't have your own data, try experimenting with different posting times to see what works. We advise using a post planner tool like Hootsuite to schedule your individual posts in advance so they go out at peak times.

Remember that each like, share, and comment provides data about your audience, shaping your future content strategy. For example, if your healthy eating posts trump all other posts, you could try posting more of that type of content.

When looking at your popular posts, analyze what specifically made them successful. Was it the topic, the format (such as video, image, or text), the time of posting, its visual elements, or how you interacted in the comments section? This information can help you tailor future posts for maximum viral potential.

Navigate to Facebook Ads Manager. This is where you'll manage all aspects of your Facebook adverts. You'll now have access to a comprehensive view of your campaigns, ad sets, ads, and performance metrics.Sometimes, a simple request is all it takes to increase your reach.

You can even reach out to niche influencers and ask them to share your content. Like all content creators, influencers want to put out quality content that gets positive reactions. If they see potential in your post, they just might share it with their followers.

On TV, celebrities are largely seen as perfect, flawless individuals. However, it's often not the case with content creators who have risen to fame through social media. They're often more relatable and authentic, sharing their struggles, failures, and embarrassing moments.

Think about it. How often do celebrities post unfiltered opinions on their social media? Thanks to their teams of publicists, agents, and managers, celebrity social media content is more polished and curated. But with content creators, it's the norm. And this is what makes them so likable and relatable to their audience.

Sharing genuine and real aspects of your life or work can create meaningful connections with your audience. This connection can lead to more engagement as users find your post personally relevant or emotionally resonant.

Additionally, memes are incredibly shareable. They often have a simple, easy-to-read format and typically compel users to share for laughs. By incorporating memes into your Facebook content strategy, you may get the viral boost you've sought.

Partnering with other content creators or brands can expose you to a new audience and expand your reach. It also can lead to more creative and diverse content. By working with others, you can tap into their unique perspectives, ideas, and skills, which may enhance your content.

Joint ventures, like co-hosting a Facebook Live session, co-creating a video series, or even running a joint giveaway, can significantly boost views. Such collaborations often combine both parties' strengths and follower bases, creating a synergy that can lead to higher visibility and virality.

Sometimes, it pays to be kind and give away valuable stuff. It's even more beneficial when you do it on Facebook, as a whopping 78.4% of contest shares are done on the platform. Furthermore, Contests with prizes over $1000 have an engagement rate of 5.8% per 100 followers.

Think of it this way - if your target audience is on multiple platforms, why limit yourself to just one? By sharing your Facebook posts on other platforms, you are increasing its chances of going viral.

While short-form videos have excelled lately on Facebook, it doesn't mean that other content formats won't work. Experiment with content types such as a long-form video, blog posts, images, GIFs, polls, quizzes, surveys, etc., to see what your followers prefer.

These 16 strategies should help your content marketing efforts and you go viral on Facebook. While you could get lucky and go viral overnight, the key is to consistently implement these strategies and build a viral recipe that works for your page.

So keep creating valuable and engaging content, experiment with different formats, involve your audience, and, most importantly, have fun! You might hit the jackpot and achieve viral success on Facebook.

According to Facebook, it's your post's total engagement, rather than just the number of views, that determines its virality. The platform focuses on the percentage of people who create a story from your post compared to the total number of viewers. This means that a post is considered more viral based on how many viewers actively like, comment on, and share it, rather than solely on the count of its views.

However, your post's number of views provides some indication of its potential for virality. Generally, a post generating hundreds of thousands or millions of views within a short period, like 24-48 hours, can be considered viral.

Again, the number of likes your post receives is not the sole indicator of virality. A post may have thousands of likes but barely any shares or comments, making it less viral than a post with fewer likes but significantly more shares and comments.

As a general guideline, a Facebook post can be considered viral once it reaches around 100,000 likes. However, it's important to remember that this is an approximate figure and not an official metric from Facebook.

Content creators can use the Brands Collabs Manager tool to connect with brands and monetize their Facebook videos. You need at least 1,000 followers and meet one of the following engagement criteria over the last 60 days:

Although having 15 minutes of fame from a viral Facebook post would make most people happy, businesses hope to use this practice to increase exposure. The more people who see a company's post, the greater possibility of converting them into new customers and clients. Facebook allows users to promote their posts through paid ads, which appear in the timeline or sidebar of a targeted group. A restaurant, for example, could promote a new menu item or recipe to reach local people. This helps gain new viewers, which could in turn translate into additional Likes and Shares.

Jane Williams began her writing career in 2000 as the writer and editor of a nationwide marketing company. Her articles have appeared on various websites. Williams briefly attended college for a degree in administration before embarking on her writing career.

It could be anything from inspiring quotes that lift their spirits to personal stories that they can relate to. Specifically, text to video AI tools can take these quotes and stories and turn them into captivating videos that are even more shareable.

Providing practical advice is another way to create engaging content. Jay Shetty, a life coach who has the most viewed Facebook post, offers tips for improving mental health during quarantine, which went viral because it addressed an immediate need for many people during the pandemic.

Live videos are an effective way to engage with your audience in real-time. Below is another post from sales coach Natalie Bullen, who frequently goes live to dive deeper into topics her audience previously engaged with.

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