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The RePEc plagiarism page Impact of internet of things on business policy: the mediating role of marketing intelligence capabilityAnsar Abbass and Khalid MehmoodInternational Journal of Business Information Systems, 2023, vol. 43, issue 1, 20-37Abstract:The internet of things (IoT) has become a topic of great interest for researchers and practitioners. Studies have shown that IoT can have a significant impact on business performance beyond its use as a tool for enterprise operations. As researchers continue to explore the business value of IoT, this study investigates the relationship between IoT and business policy from an organisational capability perspective. Specifically, the study examines the role of marketing intelligence competence in mediating the impact of IoT capability on business policy formation. To test this framework, the researchers conducted an empirical survey and analysed the data collected from 202 executives and managers working in different firms in Pakistan. The results confirmed the mediating role of marketing intelligence capability in the relationship between IoT capability and business policy formation. These findings have important implications for managers in understanding how IoT can affect their business policies.Keywords: internet of things; IoT; marketing intelligence; business policy; organisational capability. (search for similar items in EconPapers)
Date: 2023
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Khalid Mehmood, a Pakistani designer, created this Serious, Manufacture logo on 17th February, 2016 for Lara Cabinets, a business in Australia. The Lettermark logo was designed for the project 'new Cabinet making business logo'.
As a Chief Financial Officer (CFO), how do you organize, plan, and prioritize your work?As the CFO of a leading Asset Management Company in the country, prioritizing and organizing task each day ensures keeping pace with the dynamic business landscape and rapidly changing regulatory requirements. Timely compliance with all the statutory requirements, reporting, and monitoring are the top priorities associated with my role.
I organize and prioritize my key responsibilities based on organization wide goals i.e. value maximization for investors and all other stakeholders without compromising on professional ethics and integrity. I always give due emphasis on optimizing company's financial resources; ensuring adequate controls to mitigate risks, and taking appropriate decisions to support and ensure business growth.
The internet of things (IoT) has become a topic of great interest for researchers and practitioners. Studies have shown that IoT can have a significant impact on business performance beyond its use as a tool for enterprise operations. As researchers continue to explore the business value of IoT, this study investigates the relationship between IoT and business policy from an organisational capability perspective. Specifically, the study examines the role of marketing intelligence competence in mediating the impact of IoT capability on business policy formation. To test this framework, the researchers conducted an empirical survey and analysed the data collected from 202 executives and managers working in different firms in Pakistan. The results confirmed the mediating role of marketing intelligence capability in the relationship between IoT capability and business policy formation. These findings have important implications for managers in understanding how IoT can affect their business policies.
This paper introduces IoT categories used to build smart enterprises and discusses how Fortune 500 companies may use various IoT applications to innovate their business models. The authors' analysis reveals that there is a significant relationship ...
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