(PDF/ePub) Pricing and Revenue Optimization - Robert L. Phillips
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Synopsis Pricing and Revenue Optimization
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.With updates to every chapter,
Detail Pricing and Revenue Optimization
Author : Robert L. Phillips
Pages : 472 pages
Publisher : Stanford Business Books
Language : eng
ISBN-10 : 1503610004
ISBN-13 : 9781503610002