We're So Dead Streaming date...
Elise Riley
Hello team,
Happy Halloween! 👻
After a thorough review of upcoming movie premieres—both streaming and theatrical—our original release date of November 21 still stands as the strongest choice. While a December launch would allow for more promotional time, the month is simply too crowded with other major film releases.
We’ve put together some ideas and a brief outline for our PR and social media strategy, including an additional marketing push and reminder campaign leading into late December—perfect timing since the film takes place during Christmas.
We can start on a new press release specifically for streaming next week.
Have a wonderful weekend, everyone!
Thank you all for your continued collaboration and creativity!
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Nationwide Streaming Launch Strategy for "We’re So Dead"
- THEME: “Service Industry Revenge Tour”
Tagline idea:
“They’ve been serving tables long enough—now they’re serving revenge.”
1. PR – Make the Press Have Fun With It
Pitch Angles
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“The Horror-Comedy Born from Real Service Industry Hell.”
→ Target pop culture, entertainment, and labor reporters. -
“From Tips to Terror: Service Workers Get the Last Laugh in 'We’re So Dead.'"
→ Talk about all the festival awards and accolades. -
“Crowdfunded: How Service Industry Workers Made the Year’s Most Relatable Horror Movie.”
→ Human-interest + industry story.
PR Activations
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‘Shift From Hell’ Stories Campaign
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Invite real service workers to share their worst shifts via the press. Best ones featured in press mentions and newsletter spotlights.
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Creator Q&A Livestreams
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Pitch to local TV morning shows and podcasts; frame as “The Working-Class Horror Movie Everyone’s Talking About.”
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Press Outreach Targets
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National outlets: Variety, TheWrap, Collider, Dread Central, Bloody Disgusting, Vulture, Thrillist, BuzzFeed, Daily Beast.
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Labor & culture: VICE, Jacobin, Restaurant Business, Eater, Nation’s Restaurant News.
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Local: Pitch press with the “local-filmmakers-make-it-big” story.
2. Newsletters – The “We’re So Read” Campaign
Turn newsletters into mini experiences.
Launch Week
Subject: “We’re So Dead" Is Live. Clock in and stream.
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Exclusive behind-the-scenes look: bloopers, deleted lines, or “real shift” inspirations.
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Add a clickable “Shift from Hell” submission form (Google form linked to social campaign).
Post-Launch
Subject: “Still Alive? Prove It.”
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Collect fan photos and social reactions, embed short clips of watch parties, and announce merch drop or soundtrack release.
3. Social Media – Turn Viewers Into Co-Conspirators
Creative Campaign Ideas
Character Takeovers
Have cast members “clock in” on social as their characters, running the movie account for a day and “complaining” about rude customers (fans).
“We’re So Dead Watch Party Kit”
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Share downloadable assets: themed cocktail recipes, printable table tents, name tags (“Hi, I’m DEAD Inside”), and a QR code to the streaming link.
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Encourage fans to tag their home watch parties.
Service Industry Shoutout Reels
Feature real restaurants, bars, and diners across the country that supported the cast or film. Tag them — they’ll share it, expanding organic reach.
Elise Riley
Ken
Writer/Director of We're So Dead