First, I suggest this audiobook,
Listen on Audible for free: Free: The Future of a Radical Price
Also, you'll see info below about apify, an email scraper tool
Here is a summary of the items we discussed:
1) Finding a new price point for the film
--Goal is to encourage restaurant workers to watch right now
--need for tip jar to be activated before dropping price or offering free
--Discount code or just drop price all the way?
--Comp for servers: Shift Movie, this one's on us
--Idea is for people to watch for free or deep discount and then give a tip
2) Consider Buying an email list of restaurant people
--offer them the movie for free with idea to tell their staff about it; sell them on us as restaurant workers who made a restaurant film for restaurant people
--Tripp suggests either using an email scraper like
apify.com or hiring one on Fiverr; says he did not have a good experience with Zoom Info. From what I understand by spending time on
apify.com, we can target websites or platforms (IG, LinkedIn, TikTok, Google Maps) to scrape contact info. Here is an
apify demo
3) Giving Kitchen - reengage to see about them sending out an email for the film; adding them to the affiliate program
--obviously need the tipping jar to be functional first
--MICHAEL TO EMAIL
4) National Restaurant Association
--DOM TO CONTACT
5) Sales Agent
--geo-fencing WSD.com
6) Applying to horror festivals
--go for UK and Mexico where Jenna has fans
--try for Austin, NY, Miami
7) Kinema Screening with Jenna
--See what dates would work with her
--would need to create a small marketing campaign for that
--Michael texted her to see if there were some good dates
8) Monday Night Screenings
--DOM has reached out to The Harvey, scheduled for February 23rd
--should we deliver flyers to nearby restaurants? Need to come up with a repeatable marketing plan for these
9) Shooting sketches with Aaron/Pancake
--Way to make him enthusiastic, create content for him to post natively to his IG;
--have it appeal to the Mean Gays audience
--Post new content more regularly; also post old shift drinks and worst couples sketches
-- Michael Sokol
Executive Producer, We're So Dead