Recap of today's call

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Michael Sokol

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Jan 22, 2026, 4:13:10 PMJan 22
to Weresodead
First, I suggest this audiobook, Listen on Audible for free: Free: The Future of a Radical Price

Also, you'll see info below about apify, an email scraper tool

Here is a summary of the items we discussed:

1) Finding a new price point for the film
--Goal is to encourage restaurant workers to watch right now
--need for tip jar to be activated before dropping price or offering free
--Discount code or just drop price all the way? 
--Comp for servers: Shift Movie, this one's on us
--Idea is for people to watch for free or deep discount and then give a tip

2) Consider Buying an email list of restaurant people
--offer them the movie for free with idea to tell their staff about it; sell them on us as restaurant workers who made a restaurant film for restaurant people
--Tripp suggests either using an email scraper like apify.com or hiring one on Fiverr; says he did not have a good experience with Zoom Info. From what I understand by spending time on apify.com, we can target websites or platforms (IG, LinkedIn, TikTok, Google Maps) to scrape contact info. Here is an apify demo

3) Giving Kitchen - reengage to see about them sending out an email for the film; adding them to the affiliate program
--obviously need the tipping jar to be functional first
--MICHAEL TO EMAIL

4) National Restaurant Association 
--DOM TO CONTACT

5) Sales Agent
--geo-fencing WSD.com

6) Applying to horror festivals
--go for UK and Mexico where Jenna has fans
--try for Austin, NY, Miami

7) Kinema Screening with Jenna
--See what dates would work with her
--would need to create a small marketing campaign for that
--Michael texted her to see if there were some good dates

8) Monday Night Screenings
--DOM has reached out to The Harvey, scheduled for February 23rd
--should we deliver flyers to nearby restaurants? Need to come up with a repeatable marketing plan for these

9) Shooting sketches with Aaron/Pancake
--Way to make him enthusiastic, create content for him to post natively to his IG;
--have it appeal to the Mean Gays audience
--Post new content more regularly; also post old shift drinks and worst couples sketches



--
Michael Sokol
Executive Producer, We're So Dead

Michael Sokol

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Jan 29, 2026, 2:27:10 PMJan 29
to Weresodead
Create a WSD game for servers to play on shift
--examples, Bingo
--encourage social media posts of things that happened on shift
--create a FOMO
--email people who have watched the movie

FREE PROMO
--fix tip jar, add venmo, cashapp, paypal
--fix Darron video at top
--put tip jar on the page

AARON SHOOT
--Feb 23
--send him ideas

KINEMA SCREENING
--checking with Jenna for a date

4) National Restaurant Association 
--Re-email 
--apply for content creator as WSD

5) MONDAY NIGHT SCREAMING
--follow up w/ Monday night

6) ATL Creative Conference
--waiting word from Linda Burns

7) INFLUENCER MAILING PACKETS
--Sending a gift box
--Ken, to send list of influencers from MGP

8) EMAIL MIGHTY SHORTS LIST

Michael Sokol

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Feb 5, 2026, 4:20:10 PMFeb 5
to Weresodead
SURVEY
--Give away a t-shirt, Michael to giveaway
--Create a reel with the best comments for Darron to read for social media, Michael to collect comments

TIP JAR
--Have Darron re-record that video, Ken to script
--create venmo, paypal, cashapp for WSD

AARON SHOOT
--waiting for a responses

KINEMA SCREENING
--March 30th
--create Jenna EPK, poster 
--reach out to blogs/horror sites

MONDAY NIGHT SCREAMING
--Dom finding a new contact
--send them a cold email
--Dom handing out a poster
--social media 

ATL CREATIVE CONFERENCE
--no word

INFLUENCER MAILING PACKETS
--Sending a gift box

EMAIL MIGHTY SHORTS EMAIL LIST
--Michael to do that once we get tip jar

GIVING KITCHEN
--Once tip jar, make them an affiliate


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