Discussion topic for UX lunch this week is based on a recent article from the Optimal Usability newsletter.
Ethnographic research.........meaning...........
Reporting through the eyes of the interviewee.
Showing what people do, not just what they say.
Revealing participants as the people they are, not just data-points or sources of information.
Uncovering how people make sense of the world and their place in it.
Marian Cameron
Consultant
Redvespa Consultants Limited
Mobile: 027 655 3454
Address: Level 4, 1 Woodward Street, Wellington
Postal: PO Box 8063, Wellington 6143
Web: www.redvespa.com