Ebook Free Download To Mobile Best Of Enemies:
Montez Savoie
When personal computers and the internet first became popular, only about 25 years ago, many feared that this would be the end of the print industry. Perhaps nobody would ever want to buy and read printed books again, let alone use paper to publish information. It could be that digital media was to dethrone the printed book after its 500 years of reign.
The pandemic, however, changed this scenario a bit. According to a Nielsen Book Research Survey, print book sales dropped 17% in the UK during the first half of 2020. While eBooks sales rose 17% in the same period. A remarkable achievement, since eBook sales had been on the decline ever since 2014. Audiobook sales did even better, seeing a whopping 42% increase in sales in the first six months of 2020.
The truth is, that the printed book is still a great medium, willfully embraced by the new generations. A 2019 survey made by the Pew Research Center in the US showed that 62% of 16 to 24-year-olds preferred reading printed books over electronic books. This figure rose to 74% among readers between 18 and 29 years old.
So what is the best way to consume a digital book? For many book lovers, especially the older ones, digital forms can feel a little daunting. One that can easily be overcome though! Getting an ebook reader is easy and inexpensive, and some avid readers even prefer this type of reading experience.
There are also free apps that you can use on your electronic devices, phone, tablet or computer, such as Google Play Books & Audiobooks for Android or Apple Books for iOS devices. Both work as a digital bookshop, as well as an eReader. With just a few clicks, you can have an entire library at your fingertips.
If you are looking for free eBooks, Amazon has many classics downloadable at no cost. With a Kindle Unlimited subscription, you can read thousands of eBooks per month for only a small fee. Another great asset is Project Gutenberg. This digital library is accessible to everyone with access to the internet and holds many public domain titles that have been digitized into an ebook format. You can download and read them for free -and absolutely legal- from their website!
Audiobooks have been the big promise of recent years, and the pandemic has only given them one more massive boost. As mentioned before, the audiobooks sales rose 42% during the first six months of the year 2020 in the UK.
Fans like to listen to books while driving, traveling, cooking, doing the dishes... you name it! Some even swear to save time with audiobooks, because they can be played at a higher speed. What is more, some researchers suggest it can be beneficial for your brain.
But what if the person lives far away? Consider a gift card. You avoid shipping and your bookworm friend can get that obscure title they will surely convince you to read too later on. For a safe bet, get them credits for the Amazon Store of their country, so the person can buy traditional books, eBooks and audiobooks online. Or perhaps support their local bookstore if they have gift cards. Take the iconic Gandhi bookstore in Mexico, Bol.com in The Netherlands or Empik in Poland for example. Thousands of private booksellers can share their collections with the masses, a perfect gift for your reader.
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One of the largest complaints I get from businesses is that making content is too expensive for them to do on an ongoing basis. It's true, paying people to create graphics, ebooks, surveys, and other things can be expensive. The first thing we need to do is to stop viewing content as an expense and begin treating it as an investment in the company's ongoing digital marketing. Good, or preferably, great content can give you the edge over your competitors in search engine rankings and social media, aid in converting website visitors to leads and sales, and spark conversations about your brand in targeted demographic / psychographic segments.
Of course most people reading this are likely not in charge of the marketing budgets, so you've got to convince your boss that content creation is within their budget, even if they know content marketing will be an investment. Many of you may not even have an actual set budget from your boss or know what the limits are. So we'll start there. Here's a few ways to uncover those hidden budgets and make content marketing seem less cost-intensive.
1. Ranging - This idea is based off of how the Military uses mortars. A common mortar tactic is to hide the team firing the mortar and relay directions to them from someone who can view the enemy. They start by firing over the enemy and then increase the angle of their attack based on feedback from the spotter until the mortars are falling on top of them. To apply this to content marketing start with a really big project proposal knowing that it likely won't get approved. My favorite is to take the core project (the one I want to get approved) and multiply it's costs by 3. Make sure this project includes what it is you really want to do, like say a collection of infographics or a series of webinars, along with ancillary stuff added in that would be helpful if approved but not detrimental to the main goal. Your boss will be happy with the creativity blah blah but axe the project based on budget constraints pretty much immediately. Next craft a counter-proposal at about half the budget, again expecting it to get axed. By this point you've shown a severe reduction in costs and you should be able to gauge if they'll bite on the severely reduced amount. Now take the current cost and reduce it by about 33% (1/3rd). This should be near your original target amount, this final proposal should be exactly what it is you want to get approved with nothing else removed. At this point, hopefully, your boss will see the value of the project along with a severe reduction in costs. You still might not get the project approved but this process might reveal more about the budget constraints you'll face in the future.
note: In my experience ranging works best for in-house marketers in small to midsized companies or those that are just building their digital marketing teams.
2. The Comparison - The Comparison is a way to highlight what you want to get done and make it seem more attractive by showing it along side a much more expensive option with fewer added benefits. Just like Ranging here you want to make sure the more expensive option would be valuable as well in-case you get the budget approved. Start by defining your project and the pros or features along with it. For example if the content marketing project is to develop a series of infographics you would cite the number of infographic websites, number of potential blogs, any metrics you have an interest, etc.. Then give your boss a second, far more expensive option. In this case you might get a quote from a video studio to make the infographics motion infographics or from a web development firm to make them into Parallax pages. These two options would undoubtedly increase the cost to the point where it would be unrealistic to do over and over again. Once you have your project defined and your sky-high comparison project defined build a comparison chart highlighting the pros/features of each and the costs to make it simple to see them side by side. If you need a visual on how this is done for products see this image search: =product+comparison+table+template&FORM=HDRSC2#a
Finally put a star or check mark or something next to the project you want and label it "Best ROI" or "Best Option".
Note: you can add more than one higher-cost comparison but do not add one that is lower cost, marketing managers / budget controllers will almost always select the lowest cost as a "test" to see if it works and then let you move up in budget. Spoiler: they are almost never satisfied and will retain the lowest cost option.
3. The Competitor Is Killing Us! - This method of gauging budget and getting projects approved relies on your boss's sensitivity to their competitors. If they look at the competition often, require competitive analysis metrics on a recurring basis, etc... and at least one competitor is doing content marketing this might be the best method. Start by gathering competitive intelligence like backlink analysis, social media metrics, etc.. You can also use something like IFTTT or an RSS reader to keep tabs on their blog or other website areas where they publish content. Spend about a month tracking all new instances of content, twitter shares, facebook likes / shares, google+ whatevers, reddit upvotes, and so on. Use Open Site Explorer's Just Discovered Tab or MajesticSEO or whatever backlink analysis tool you like and track links to each. Record all of this data in a spreadsheet.
Next look at all the content the competitor has created that you've tracked. Using some of the websites I'll mention below you can gauge how much the content likely cost the competitor. Some standard costs you could use are: $3,500 - Infographic, $1,500 - Ebook/Guide, $10,000 Mobile App, $8,000 - Microsite, $4,000 - Unique Survey, $3,000 - Video (under 5 minutes). These are just example prices that you can use to generalize expenses a competitor might have incurred. For best results reach out to a content creator with your competitors content link and ask how much it would be to make something similar. Using this information you can now show a rough estimate of what your competitor(s) are spending per month/quarter/year on content marketing and what they are getting in return. This will not only give your boss guidelines on a budget but also reasonable KPI expectations. Don't show them this data right away though, use it when you go to request a budget for X project and highlight that particular type of content from this research. That should go a long ways in helping you secure the budget to create your own.