Excel Beta Features

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Aregional age rating is shown if either Games or Entertainment is selected as the primary or secondary category in App Store Connect, or if the app has Frequent/Intense instances of Simulated Gambling in any category.

The App Review Guidelines, Apple Developer Program License Agreement, and Apple Developer Agreement have been updated to support updated policies and upcoming features, and to provide clarification. Please review the changes below and accept the updated terms as needed.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Your proceeds for sales of apps and In-App Purchases will change to reflect the new tax rates and updated prices. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Ivory Coast, Nepal, Suriname, and Zambia.

Drive discovery and downloads on the App Store with Apple Search Ads in 70 countries and regions, now including Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay.

The beta versions of iOS 17.5, iPadOS 17.5, macOS 14.5, tvOS 17.5, visionOS 1.2, and watchOS 10.5 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.3.

Be there for the unveiling of the latest Apple platforms, technologies, and tools. Learn how to create and elevate your apps and games. Engage with Apple designers and engineers and connect with the worldwide developer community. All online and at no cost.

Developers who have agreed to the Alternative Terms Addendum for Apps in the EU can now submit apps offering alternative payment options in the EU. They can also now measure the number of first annual installs their apps have accumulated.

iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, visionOS 1.1, and watchOS 10.4 will soon be available to customers worldwide. Build your apps and games using the Xcode 15.3 Release Candidate and latest SDKs, then test them using TestFlight. You can submit your iPhone and iPad apps today.

Developers who have agreed to the new business terms can now use new features in App Store Connect and the App Store Connect API to set up marketplace distribution and marketplace apps, and use TestFlight to beta test these features. TestFlight also supports apps using alternative browser engines, and alternative payments through payment service providers and linking out to a webpage.

Meet with an Apple team member to discuss changes to iOS, Safari, and the App Store impacting apps in the European Union to comply with the Digital Markets Act. Topics include alternative distribution on iOS, alternative payments in the App Store, linking out to purchase on your webpage, new business terms, and more.

The beta versions of iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, and watchOS 10.4 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.3 beta.

Today, Apple is introducing new options for how apps globally can deliver in-app experiences to users, including streaming games and mini-programs. Developers can now submit a single app with the capability to stream all of the games offered in their catalog.

Each experience made available in an app on the App Store will be required to adhere to all App Store Review Guidelines and its host app will need to maintain an age rating of the highest age-rated content included in the app.

A commission will apply to digital purchases facilitated through the StoreKit Purchase Link Entitlement (US). For additional details on commissions, requesting the entitlement, usage guidelines, and implementation details, view our support page.

The beta versions of iOS 17.3, iPadOS 17.3, macOS 14.3, tvOS 17.3, and watchOS 10.3 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.2 beta.

Xcode Cloud, the continuous integration and delivery service built into Xcode, accelerates the development and delivery of high-quality apps. It brings together cloud-based tools that help you build apps, run automated tests in parallel, deliver apps to testers, and view and manage user feedback.

Periodically, we make updates to rates, categories, and agreements to accommodate new regulations and rate changes in certain regions. As of today, the following updates have been made in App Store Connect.

The beta versions of iOS 17.2, iPadOS 17.2, macOS 14.2, tvOS 17.2, and watchOS 10.2 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.1 beta.

The beta versions of iOS 17.1, iPadOS 17.1, macOS 14.1, tvOS 17.1, and watchOS 10.1 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.

iOS 17, iPadOS 17, macOS Sonoma, tvOS 17, and watchOS 10 will soon be available to customers worldwide. Build your apps and games using the Xcode 15 Release Candidate and latest SDKs, test them using TestFlight, and submit them for review to the App Store. You can now start deploying seamlessly to TestFlight and the App Store from Xcode Cloud. With exciting new capabilities, as well as major enhancements across languages, frameworks, tools, and services, you can deliver even more unique experiences on Apple platforms.

Applications are now open for founders and developers from these groups who have either an existing app on the App Store, a functional beta build in TestFlight, or the equivalent. Attendees will join us online starting in October 2023. We welcome eligible entrepreneurs with app-driven organizations to apply and we encourage you to share these details with those who may be interested.

Schedule 1 Section 6.3 and Schedules 2 and 3 Section 7.3: Added clarifying language that the content moderation process is subject to human and systematic review and action pursuant to notices of illegal and harmful content.

As announced in April, your customers will soon be able to resolve payment issues without leaving your app, making it easier for them to stay subscribed to your content, services, and premium features.

Join us for online sessions August 1 through 24 to learn about the latest App Store features and get your questions answered. Live presentations with Q&A are being held in multiple time zones and languages.

We can help you make sure your visionOS, iPadOS, and iOS apps behave as expected on Vision Pro. Align your app with the newly published compatibility checklist, then request to have your app evaluated directly on Vision Pro.

The App Store was created to be a safe and trusted place for users to get apps, and a great business opportunity for developers. Apple platforms and the apps you build have become important to many families, as children use our products and services to explore the digital world and communicate with family and friends. We hold apps for kids and those with user-generated content and interactions to the highest standards. To continue delivering safe experiences for families together, we wanted to remind you about the tools, resources, and requirements that are in place to help keep users safe in your app.

You can now start creating cutting-edge spatial computing apps for the infinite canvas of Apple Vision Pro. Download Xcode 15 beta 2, which includes the visionOS SDK and Reality Composer Pro (a new tool that makes it easy to preview and prepare 3D content for visionOS). Add a visionOS target to your existing project or build an entirely new app, then iterate on your app in Xcode Previews. You can interact with your app in the all-new visionOS simulator, explore various room layouts and lighting conditions, and create tests and visualizations. New documentation and sample code are also available to help you through the development process.

Get personalized guidance about development basics, complex concepts, and everything in between. Learn how to implement new Apple technologies, explore UI design principles, improve your App Store presence, and much more.

The Apple Design Awards celebrate apps and games that excel in the categories of Inclusivity, Delight and Fun, Interaction, Social Impact, Visuals and Graphics, and Innovation. Learn about the 2023 winning apps and the talented developers behind them.

Discover the latest advancements on all Apple platforms. With an incredible new opportunity in spatial computing in visionOS, new features in iOS, iPadOS, macOS, tvOS, and watchOS, and major enhancements across languages, frameworks, tools and services, you can create even more unique experiences for users worldwide.

Discover the resources you can use to bring your spatial computing creations to life with a new, yet familiar, way to build apps that reimagine what it means to be connected, productive, and entertained.

The App Store Review Guidelines, the Apple Developer Program License Agreement, and the Apple Developer Agreement have been updated to support updated policies and upcoming features, and to provide clarification. Please review the changes below and accept the updated terms as needed.

The Xcode 15 beta supports the latest SDKs for iOS, iPadOS, macOS, tvOS, and watchOS. This version of Xcode helps you code and design your apps faster with enhanced code completion, interactive previews, and live animations. Use Git staging to craft your next commit without leaving your code. Explore and diagnose your test results with redesigned test reports with video recording. And start deploying seamlessly to TestFlight and the App Store from Xcode Cloud.

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