The Changemaker Award recognizes Rotary, Rotaract, and Interact clubs that make an extraordinary impact during through the Avenues of Service during the Rotary year. Nearly 4,000 Rotary clubs qualified for the 2011-12 award, as well as nearly 1,000 Rotaract clubs and more than 800 Interact clubs.
The Changemaker Award, established by RI President Kalyan Banerjee, also puts membership in the spotlight. Clubs must achieve a specific set of club service goals, including adding one new member under the age of 40 for each 50 members, implementing a comprehensive strategy for keeping members, and demonstrating that they have retained 85 percent of their members for the three Rotary years ending with 2011-12.