Membership Retention

[Kristin K]

"Each Rotarian: Reach One, Keep One"

This is the Membership Slogan that has been used by the RI Board of Directors to demonstrate the importance of not only gaining members in our Rotary Organization, but keeping them.  Gaining members, and retaining members are both essential parts in keeping our membership moving in a positive direction.

The Rotary International Website states that, "Retaining qualified members is as critical to Rotary’s long-term health and success as inducting new ones. Current members who are dedicated, active, and motivated, support the effective functioning of the club and are likely to attract new Rotarians."

There are many strategies that can be used to retain members successfully.  Those include keeping members informed, involved, and educated in the clubs activities.  In some of the current forums and discussions online, Rotarians discuss how important it is to form relationships with other members, keep costs contained (especially regarding meals at meetings), focus on service both internationally and locally, and to keep the club meetings as ones that people want to attend instead of just an extra stress or responsibility without any positive satisfaction.  Mentoring is key, having new members continue to learn with guidance rather than being left to learn and make it on their own.  Another concern can be leadership.  It's a fine balance to promote new members to gain leadership experience and get involved in committees, but yet not giving them so much responsibility that they are overwhelmed and feel dumped upon.

Here are some ideas that Rotary International provides on the website, for integrating new members, and helping to keep members involved and strong members:

• Introducing them to other club members each week for the first month
• Encouraging them to become involved in club service projects
• Inviting them to attend meetings of sponsored Interact or Rotaract clubs
• Encouraging them to get involved in international programs such as Group Study Exchange or Rotary Youth Exchange
• Inviting them to neighboring clubs for a make-up meeting so they can learn about attendance requirements and observe the spirit of fellowship
• Asking them and their spouses to social activities, dinners, or other special events
• Encouraging them and their spouses to attend the district conference or RI Convention
• Appointing a mentor to help them become active Rotarians

Whether in Rotary or other organizations you have been involved in, what are some ways you have worked at keeping members active and involved?  What efforts do you take to help guide and mentor others in your Rotary club?

In Rotary,

Kristin