(Read Now) Meet Me by the Fountain: An Inside History of the Mall *Full online

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(Read Now) *Full online Meet Me by the Fountain: An Inside History of the Mall

by Alexandra Lange

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    Overview → Few places have been as nostalgized, or as maligned, as malls. Since their birth in the 1950s, they have loomed large as temples of commerce, the agora of the suburbs. In their prime, they proved a powerful draw for creative thinkers such as Joan Didion, Ray Bradbury, and George Romero, who understood the mall's appeal as both critics and consumers. Yet today, amid the aftershocks of financial crises and a global pandemic, as well as the rise of online retail, the dystopian husk of an abandoned shopping center has become one of our era's defining images. Conventional wisdom holds that the mall is dead. But what was the mall, really? And have rumors of its demise been greatly exaggerated?In her acclaimed The Design of Childhood, Alexandra Lange uncovered the histories of toys, classrooms, and playgrounds. She now turns her sharp eye to another subject we only think we know. She chronicles postwar architects' and merchants' invention of the mall, revealing how the design of these