It is well known that link ranking factors are of great importance in determining the relevance and quality of a page. Good link quality can help improve the page ranking and increase its traffic. Should a business owner understand link building, marketing and SEO optimization or should they outsource all of this? I believe that it is not necessary to have in-depth knowledge. It is better to optimize business processes. But it is crucial to have an idea of the work of all departments. That is why I recommend that all business owners read
this book before ordering link building services and be aware of the basic concepts and strategies of this type of promotion.