WEBLOYALTY SELECTS NEW SENIOR VICE PRESIDENT TO LEAD BUSINESS DEVELOPMENT

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Webloyalty Customer Loyalty Programs

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Sep 12, 2006, 10:52:12 AM9/12/06
to Webloyalty Loyalty Programs
Webloyalty (http://www.webloyalty.com), a leading provider of
technology-based affinity services, today announced the appointment of
Matt Gilbert as senior vice president, business development, and member
of the leadership team of the company. Reporting to CEO Rick Fernandes,
Gilbert will be responsible for adding to the client roster of over 120
e-commerce and travel businesses. Gilbert will relocate to Webloyalty
headquarters in Norwalk, CT from Silicon Valley.

"Matt's experience will be a tremendous asset to our management team
and the execution of our growth strategy," said Rick Fernandes, CEO and
co-founder, Webloyalty. "Matt has a 14-year track record of increasing
company market share in the search engine marketing and online
advertising industries. He helped pioneer innovative online marketing
that leveraged audience data, broadband connectivity and interactive
media placement."

"A large part of my career has been spent promoting the effectiveness
of online marketing to advertisers, agencies and marketers. With
Webloyalty, my efforts will focus on expanding our industry-leading
position in the interactive marketing services industry. It is an
exciting time to join Webloyalty," said Matt Gilbert.

Gilbert formerly served as senior vice president, IAC InterActive
Corp's (Nasdaq: IACI) Advertising Solutions Search Marketing Practice
with responsibility for all search advertising revenue, customer
relationships and day-to-day operations. Prior, he rebuilt and
integrated IAC's Ask.com sales force and was a member of the management
team credited with the turnaround of Ask.com. Gilbert began his career
on Wall Street as a financial consultant before assuming a regional
sales management role at Narrative Communications, which became the
Enliven Business Unit of @Home Network.

Gilbert replaces former senior vice president, business development,
Shane Spitzer, who has been with the company since its inception.
Spitzer will assume the newly formed role of senior vice president,
strategic alliances, with responsibility for expanding the company's
affinity subscription offerings, including Webloyalty's recently
announced relationship with NASCAR and Stoneacre, Inc.

About Webloyalty

Webloyalty (http://www.webloyalty.com), a leading provider of
technology-based, online affinity services, supplies more than one
million subscribers with reward, discount and protection programs, such
as Reservation Rewards (http://home.reservationrewards.com). Webloyalty
clients - over 120 e-commerce and travel businesses - benefit from
increased revenue and repeat purchases. Consumers benefit from high
value subscription services that match their needs and interests.

Founded in 1999, Webloyalty was recently named the fastest-growing
technology company in the state by Deloitte's "Technology Fast 50 for
Connecticut" and the 8th fastest-growing technology company in North
America by Deloitte's "Technology Fast 500" programs.

Additional information about Webloyalty is available at
www.webloyalty.com. For customer service, please contact 1-800-732-7031
or custome...@webloyalty.com.

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