Lambda webhooks...
I've thought for a while this might be one of the big next steps for
the read write web, and maybe the 'killer app' for webhooks. It makes
a lot of sense to me to send actions around with content/data. An
example would be, say, an RSS reader. You know the bar at the bottom
of Google Reader that lets you "Add Star", "Email", and "Send To"? Why
not let the feeds themselves contain actions on an item, in the form
of a REST URI, Javascript snippit, or whatever. If we can standardize
an action syntax, the UI could deal with the presentation. This idea
gets even cooler if your reader had a list of your own defined filters
and actions. It would help automation and chaining, too, because you
would not need to know the API details for a feed item since they
would be embedded.
jh