Using Power Colors on Your Website & in Your Marketing Letters

[Tracy Oliver]

When people visit your website or read your marketing materials the
first thing that will register in their mind is the color that you
use. The right color can actually motivate your visitor to stick
around and learn more about who you are and what you offer. Choosing
the wrong color will make them flee like like the most skittish cat.
It is a known fact that the use of color can change people's moods,
emotions, feelings, and behavior. Thus, in order to create the right
impression you need to choose the right colors for your website and
marketing materials. Below is a list of colors and how they can help
to improve your website and business.
Red is probably the most effective color to get people excited about
your product or service. The color red in your headlines and
subheadlines grabs attention much the same way that red stop signs do.
I've also experience good success by using red in the closing
statement or the part of your sales copy when you ask readers to take
action. Overall I like red a lot as a tool for getting the reader's
attention. But, as with any tool, make sure you don't overdo it.
Yellow is also an excellent choice for your marketing documents.
People tend to buy quicker if they are in a good mood and yellow is an
excellent color for creating just that. People generally feel happier
on sunny days and yellow is often associated with brightness and
warmth. I use yellow a lot as a highlight color and it can really pop-
out certain phrases that you want readers to pay particular attention
to.
Pink is a color you might not initially consider but it is actually
viewed by people as a friendly color. Pink can make a great background
color for your sales page. Not surprisingly, pink works best if your
audience is female.
Blue has always been known as a powerful color and it can actually
help to make people stay on your website longer. The reason for this
is that it relaxes them. People also tend to associate darker blues
with authority and many will buy quicker from authoritative figures. I
have used blue as the dominate color on my pages for years and I think
it is one of the reasons why I have such a high conversion rate.
Orange is another color you might not think of using, but this color
can create a feeling of warmth and comfort. Orange can help to make
your readers feel more comfortable ordering from you. Think about
using it on your order page.
The color green makes people feel secure and you should use this color
in your guarantee, your privacy policy, and your secure ordering page.
Money is green thus it's a particularly good color if your offer helps
people earn or make more money.
Purple is the color of royalty. Using purple on your sales copy can
help your customers to respect your business more. Lots of my clients
who offer high-end services incorporate purple into the primary color
pattern.
Remember that white is a color too. People associate white with trust
and honesty and this is always a favorite color for backgrounds. Since
it is the easiest background color on which for people to read your
text, it's one that I highly recommend.
Black should be used for your text especially with a white background
as this is associated with professionalism. However I would not
recommend it as a background color since white text on a black
background is very hard on the eyes. Black also has an element of
sophistication so using it as a secondary color on your web pages give
them a look of elegance.
Gold and silver denote value so use these colors if your creating a
picture image of your product or service and in your packaging. Gold
also makes a great accent color on your sales pages and for borders
around boxes that appear on your web page or sales letters.
As you can see, it really does make sense to think about the colors
you use in your website and sales copy. Once you start experimenting
with different colors you will find that using the right color really
will have an impact on your sales results.

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