INP Failing

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Adam and Joanne Gallagher

May 16, 2023, 10:22:15 AMMay 16
Web Core Vitals Team,

I would like to point out that INP is a step way to far when it comes to a ranking metric given that 99% of the time advertising causes higher FID and now INP scores given the extremely heavy JavaScript load. Without ads, websites and Google couldn’t be in business. By getting everyone in trouble with INP you are putting publishers including yourself in an impossible position. It is almost impossible to pass with ads on your website. To make things worse. GPT which runs almost all ads on the internet causes extremely high TBT. 

Don’t take my word for it. has a failing INP score when you test it on PageSpeed Insights. Probably because of advertising. Just thought I would point that out. 

Adam and Joanne Gallagher

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Barry Pollard

May 16, 2023, 2:33:36 PMMay 16
to web-vitals-feedback
Hi Adam. Thanks for your feedback.

The Core Web Vitals thresholds are based on a balance of looking to provide good user experience and achievability. They are intended to give site owners the visibility into where they could improve the user experience on their sites.

We recognise the extra challenges with Ads, and other third-party content, but that does not alter the fact that the experience could be improved.

One of the reasons we have given a one year lead time to making INP a Core Web Vital is to give the entire ecosystem the time to understand and improve INP. That falls on site owners, Ad and other third-party providers, and browser vendors. We are reaching out to all three (including GPT) and have already seen positive improvements in INP since it was introduced last year. We hope that, with added focus, that can be improved further over the next year.

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