The typical sports experience
is going to the stadium, having
a drink, having a hot dog,
throwing it out, and leaving. We
wanted to transform that and
encourage fans to be a bit more
thoughtful with the food, the
drinks, encouraging fans to
recycle, using our staff to sort
through the garbage at the end
of every game to make sure
things are recycled and sorted
in the right way, and being an
example, even if it’s a small
one, to fans to say that we can
be a bit better.