[Important] 2020 April Homepage Visibility & Update

[Vuong Hoa Nguyen]

Dear all, 

Sorry for our late update on the monthly visibility plan in view of the changes in Campaign Direction. 

Kindly find the 2020 April Homepage visibility plan here in MKT Planning & MKT Comm. Please give us your feedback via email by EOD of March 20. After this deadline, if we don't hear anything from you, we'll assume that you're set with this plan.

1. Campaign Overview:

• Campaign name: Ở nhà không có, có Shopee
• Teasing: 1 - 3 April
• Pre-hype: 4 - 23 April
• Spike day: 24 April

2. Home banner allocations are aligned with pacing

• Each CAT is allocated 2 home banner on its focused day
• Home banner slots for each Group-CAT are calculated on GMV contributed by that Group-CAT.
  
• CB is allocated home banner on every Thursday & Sunday. Other slots are based on its contribution.
• Ecosystem & FSS are allocated 1 home banner slot every day. 
• SR deal is allocated about 10 home banners in the month. 

3. Homepage Takeover Days

• April 9: SBD Samsung AV
• April 16: SBD L'Oreal ACD
• April 17: SBD NowFood
• April 24: Spike Day

Please let me know if you have any questions. 

Thanks all.

Nguyen Tu Vuong Hoa (Ms.)

Campaign Associate

Mobile (+84) 983971344 |  Skype vuonghoa0205

Address 17th Floor | Saigon Centre Tower | 67 Le Loi St. | Dist. 1 | HCMC, Vietnam

[Hoai Anh Phan]

Dear Hoa & team, 

Chị gửi working file banner SBD L'Oreal ACD (16/4) TẠI ĐÂY nha. 

Mọi người follow giúp nhen.

Many thanks,

Phan Hệ Hoài Anh

Brand Partnership

Mobile +84 9 3690 3408 | Skype phananh7994

Address: 17th Floor Saigon Centre 2, 67 Le Loi, Dist. 1, HCMC

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